Always Keeping Girls in School
For many girls from impoverished backgrounds, the onset of puberty marks a sharp decline in school attendance and could even lead to their dropping out of school completely. One of the reasons for this high drop-out rate is the lack of sanitary protection and lack of knowledge around puberty.
Because they are unable to afford sanitary protection and because they don’t understand what is happening to their bodies, what should be a celebration of womanhood becomes a time of shame, embarrassment and stigmatisation with dire consequences for the girls’ education and consequently their futures.
P&G, in partnership with the Department of Basic Education,, UNICEF, the Small Projects Foundation and other stakeholders, is implementing the Always Keeping Girls in School programme in schools across South Africa.
The objective of the Always Keeping Girls in School campaign is to empower female learners and to keep them in school through providing them with puberty education, Always sanitary protection, access to educational resources and motivation to stay in school.
While the donation of sanitary towels and provision of puberty education empowers girls to stay in school, the campaign has a far greater objective: By motivating the girls to have a dream and a plan for their future, their self esteem is raised and they are in a better position to further their education.
Since 2006, P&G has touched the lives of over 80 000 girls around the world and over 28 000 girls in South Africa and Kenya through this programme.
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