Western Europe

P&G is active in every market throughout Western Europe, marketing over 100 brands. This means we can develop deep connections with diverse consumers and build highly collaborative relationships with our retail partners.

Our European business dates back to 1930 when we opened a subsidiary in the UK. Since then we have expanded. Today, P&G has a presence in every country in Western Europe, and the region represents about a quarter of P&G’s total business. We have about 35 manufacturing plants handling production for products around the world. In Western Europe, P&G has a clear leadership position in 7 top categories. These categories are: blades & razors, diapers, feminine care, laundry, oral care, home care, and shampoos.

Building Trusted Brands

Since the beginning of the decade, P&G has more than doubled the number of brands in its portfolio that generate over a billion dollars in annual sales—from 10 to 22. Western Europe is home to 18 of these big brands. The most recent addition is Gillette Fusion, which went from launch to billion-dollar status in just two years, the fastest in P&G’s history.

  • Head & Shoulders
  • Pantene
  • Braun
  • Gillette
  • Gillette Mach3
  • Gillete Fusion
  • Olay
  • Wella
  • Ariel
  • Duracell
  • Lenor
  • Pampers
  • Fairy
  • Always
  • Iams
  • Crest
  • Oral-B

Billion Dollar Brands in Western Europe

A Focus on innovation

Innovation is at the heart of P&G’s business model. We connect what consumers want with what technology can deliver. Globally, we invest more than $2 billion a year in leading-edge Research and Development activities. In Western Europe, we employ about 3,000 scientists working in nine Innovation Centers in the UK (London, Newcastle, Reading), Belgium (Brussels), Germany (Kronberg, Schwalbach, Darmstadt), and a combined innovation center in Italy (Pescara and Pomezia). Our scientists have deep expertise in many different technologies in health and beauty, fabric and home care, grooming, batteries, oral care, baby care, professional hair care and snacks. Some of P&G’s latest innovations were developed in European research centers.