We see huge potential in Asia. It is one of the fastest-growing economies in the world. It is home to over three billion consumers, more than half of the world’s population. It is one of the major engines of growth for the Company.

Building Trusted Brands

Since the beginning of the decade, P&G has more than doubled the number of brands in its portfolio that generate over a billion dollars in annual sales—from 10 to 22. Asia/Australia is home to 19 of these. The most recent addition is Gillette Fusion, which went from launch to billion-dollar status in just two years, the fastest in P&G’s history.

  • Always (Whisper)
  • Ariel
  • Braun
  • Crest
  • Dawn
  • Downy (Lenor)
  • Duracell
  • Fusion
  • Gillette
  • Head & Shoulders
  • Iams
  • Mach3
  • Olay
  • Oral-B
  • Pampers
  • Pantene
  • Pringles
  • Tide
  • Wella

Billion Dollar Brands in Asia

A Focus on innovation

Globally, we invest more than $2.2 billion a year in leading-edge research and development activities. This investment means that we compete at the top of our field in at least a dozen core technologies. In Asia, we employ about 800 scientists in four technical centers in Bangalore, India; Beijing, China; Kobe, Japan; and Singapore.