P&G Innovations

Brand Innovations

Tide Pods Free & Gentle

Tide Pods Free & Gentle

Added 04 Apr 2014

New Tide Pods Free & Gentle provides a deeper clean than the leading Free detergent and the convenience of single-use pacs.

Download Tide Pods Free & Gentle Factsheet (PDF, 3.3MB)
OralB_Interactive_Hero

Oral-B SmartSeries

Added 13 Mar 2014

The new Oral-B SmartSeries brings smartphone technology to oral care with the world’s first-ever electric toothbrush with Bluetooth® 4.0 connectivity.

Download Oral-B SmartSeries Factsheet (PDF, 1006.5KB)
Tide Simply Clean & Fresh

Tide Simply Clean & Fresh

Added 05 Mar 2014

Tide Simply Clean & Fresh is a new liquid detergent from Tide formulated to provide a great clean at a good price.

Download Tide Simply Clean & Fresh Factsheet (PDF, 526.9KB)
Tide Plus Collection

Tide Plus Collection

Added 05 Mar 2014

The New Tide + collection dials up the benefits of existing Tide variants so that consumers can experience even more of what they love from Tide.

Download Tide Plus Collection Factsheet (PDF, 1.4MB)
Tide Oxi Multi-Purpose Stain Remover

Tide Oxi Multi-Purpose Stain Remover

Added 05 Mar 2014

Tide Oxi Multi-Purpose Stain Remover is the first-ever Tide product designed to be used inside and outside the wash.

Download Tide Oxi Multi-Purpose Stain Remover Factsheet (PDF, 541.4KB)
Gain flings!

Gain flings!

Added 05 Mar 2014

Gain flings! gives consumers an exceptional laundry experience with the best Gain ever.

Download Gain flings! Factsheet (PDF, 1.1MB)
h&s Fresh Scent Technology

h&s Fresh Scent Technology

Added 25 Feb 2014

Head & Shoulders with new Fresh Scent Technology is a breakthrough anti-dandruff shampoo that provides scalp relief and beautiful, flake-free hair with a great scent.

Download h&s Fresh Scent Technology Factsheet (PDF, 1.5MB)
Vidal Sassoon Pro Series ColorFinity Collection

Vidal Sassoon Pro Series ColorFinity Collection

Added 14 Feb 2014

Vidal Sassoon Pro Series ColorFinity Collection provides a full regimen of products that help lock in long-lasting vibrant color, prevent shade shifting, and maintain the precision of vibrant, dimensional hair color.

Download Vidal Sassoon Pro Series ColorFinity Collection Factsheet (PDF, 564.1KB)
Pantene Pro-V Anti-Oxidant Technology

Pantene Pro-V Anti-Oxidant Technology

Added 14 Feb 2014

Pantene Pro-V Anti-Oxidant Technology is Pantene’s first clinically tested solution to oxidative damage.

Download Pantene Pro-V Anti-Oxidant Technology Factsheet (PDF, 440.7KB)
Secret Clinical Strength Collection

Secret Clinical Strength Collection

Added 14 Feb 2014

The new Secret Clinical Strength Collection provides women with the first and only clinical strength deodorant collection available with Clear Gel and Invisible Solid.

Download Secret Clinical Strength Collection Factsheet (PDF, 652.0KB)
Old Spice Hair Care & Styling

Old Spice Hair Care & Styling

Added 31 Jan 2014

The manliest grooming brand on the planet now has guys covered from head to toe, literally, with the introduction of the Old Spice Hair Care & Styling product lineup.

Download Old Spice Hair Care & Styling (PDF, 447.5KB)
Wella ME+

Wella ME+

Added 31 Oct 2013

ME+ is the first hair dye technology to deliver full permanent color performance, while allowing hair color formulations with reduced risk of developing allergy.

Download Wella ME+ (PDF, 134.2KB)

Business/Commercial Innovations

IRI Pacesetters 2013

IRI Pacesetters 2013

Added 15 April 2014

Procter & Gamble was this year’s big winner for the 2013 New Product Pacesetters™ list, launching seven of the top 10 most successful non-food products of the year.

Download IRI Pacesetters 2013 (PDF, 2.3MB)
P&G Sochi Olympic Games Campaign

P&G Sochi Olympic Games Campaign

Added 16 Jan 2014

P&G again honors the moms of Olympics athletes and moms everywhere who go the extra mile to raise good kids with the launch of the Thank You Mom campaign.

Download P&G Sochi Olympic Games Campaign (PDF, 263.0KB)
IRI Pacesetters 2012

IRI Pacesetters 2012

Added 26 Apr 2013

An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012 on IRI’s New Product Pacesetters™ list for nonfood products.

Download IRI Pacesetters 2012 Factsheet (PDF, 558.0KB)
Gillette Football Club

Gillette Football Club

Added 05 Dec 2012

The Gillette Football Club provides fans with a complete football experience on YouTube, with high-quality videos of goals and highlights and curated, customized content.

Download The Gillette Club Factsheet (PDF, 423.1KB)
Tide Dry Cleaners

Tide Dry Cleaners

Added 27 Aug 2012

These free-standing Tide Dry Cleaners are an innovative extension to one of our iconic brands that enhances the dry cleaning experience through superb cleaning technologies, exceptional customer services, and a unique customer rewards program.

Download Tide Dry Cleaners (PDF, 527.6KB)
P&G Olympic Games Campaign In Developing Markets

P&G Olympic Games Campaign In Developing Markets

Added 07 Jun 2012

The Thank You, Mom campaign will execute customized programs in partnership with key retailers and distribution channels in developing countries.

Download P&G Olympic Games Campaign In Developing Markets (PDF, 777.3KB)

P&G U.S. Olympic Games Campaign

Added 01 Jun 2012

28 world-class U.S. Olympic and Paralympic hopefuls sponsored by P&G will represent 13 iconic P&G brands and the broader "P&G" brand.

Download P&G U.S. Olympic Games Campaign (PDF, 717.6KB)

P&G Global Olympic Games Campaign

Added 31 May 2012

P&G's partnership with the Olympic Movement is the Company's most far-reaching partnership, leveraging its global reach in more than 180 counters, and spanning the next five Olympic Games.

Download P&G Global Olympic Games Campaign (PDF, 599.7KB)
SymphonyIRI Pacesetters

SymphonyIRI Pacesetters

Added 01 May 2012

P&G continued its long history of innovation leadership, launching three of the top 10 most successful new products of 2011.

Download the SymphonyIRI Group Fact Sheet (PDF, 726.4KB)

Signal P&G

Added 07 Mar 2012

P&G and Federated Media will host Signal P&G: Integrating Brands in a Digital Age, an event dedicated to sparking innovation and renewing excitement about brand building in the digital space.

Download the Signal P&G (PDF, 467.9KB)

The Clay Street Project

Added 11 Nov 2011

The clay street project is an innovative resource for breakthrough thinking at Procter & Gamble that taps into P&G's greatest asset – its people.

Download The Clay Street Project (PDF, 2.3MB)

About The Loft Approach

Added 06 Sep 2011

To creatively build innovative brands that delight and connect with consumers, P&G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.

Download About The Loft Approach Fact Sheet (PDF, 2.3MB)

Business/Commercial Innovations

Business/Commercial Innovations

Denotes products developed through Connect+Develop, P&G’s open innovation strategy.

Denotes Future Friendly products designed to save water, save energy or reduce waste.