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Unveiling the best in baby care

Karachi, April 29, 2011: To celebrate the launch of Pampers Premium Care range, the Pampers team recently organized a unique Moms’ Meetup at a restaurant in Karachi. Amongst the attendees were some notable mothers, including actress Sunita Marshall, media person Kiran Fulton, founder of WeldonMoms, Anila Weldon and Mariam Agha, a prominent working mother. The venue received a makeover as it was transformed into a baby friendly area, dressed up in white and gold, resembling the unique Pampers Premium Care packaging.

The event started with a welcome address and the unveiling of the new Pampers Premium Care range. This was followed by a very engaging presentation of the key attributes of the new range and how each attribute leads to healthy baby development. For instance, it was highlighted how the new Pampers Premium Care is the only diaper with a caterpillar stretch that expands and contracts by up to 8 centimetres, allowing a baby to move freely while giving unbeatable leakage prevention.

Mothers and consumers were excited to participate in the event as it gave them an opportunity to get away from their normal routine and interact with celebrity mothers.

“I am one of the lucky fans of the Pampers Pakistan Facebook Page who has been invited to this marvellous evening,” a mother at the event commented.

“This event is very special as it gives mothers an opportunity to interact with other women who share similar experiences,” she said.

Sunita Marshall also talked to the audience about her experience of becoming a mother and how she selected the best in everything for her precious baby, be it clothes, toys or diapers.


About Procter & Gamble:
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Ariel®, Always®, Pantene®, Safeguard® and Head & Shoulders®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com.pk for the latest news and in-depth information about P&G Pakistan and its brands, and http://www.livelearnthrive.pg.com for in-depth information about P&G’s global corporate cause, Live, Learn and Thrive.

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