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P&G and HOPE to Educate More Underprivileged Children This Year

Karachi, Pakistan, June 1, 2006 — Under its corporate cause project, Keeping the Hope Alive (KTHA), Procter & Gamble Pakistan has fostered the level of collaboration with the local NGO, HOPE, by increasing the number of partner schools from 30 to 60.
Commenting on the project, P&G Pakistan Country Manager Hans Dewaele said, “KTHA was launched on April 10, 2005, under P&G's corporate cause philosophy of Live, Learn and Thrive. Over the years, this project has involved a number of P&G employee volunteers for various activities, including sponsorship for needy children at HOPE schools. Last year, P&G employees donated over Rs 110,000 to the KTHA project. We have started 30 new informal schools this year, doubling our figure from last year, and this is just a beginning. In the coming years, we envision a P&G HOPE school in every community where there's a need.”

Through KTHA, P&G Pakistan has chosen to expand its P&G HOPE school project with an increasing focus on employee involvement. The company funded 30 informal schools last year, the majority of which are located in the impoverished communities of Sindh. In addition, P&G also provided funds during fiscal year 2004 to 2005 for equipment to complete a blood bank at HOPE's main hospital, and thus helped cut down the time of blood provision by several hours.

“Nearly 1,500 children are being educated under the P&G HOPE school project,” said chairperson of HOPE, Dr. Mobina Abgoatwalla. “Other than this, it was only last month that more than 40 HOPE teachers and school administrators were trained by Teachers Resource Center to improve their teaching skills. This is done under a
well-prepared, detailed program with the Teachers Resource Center (TRC) for training teachers from all P&G HOPE schools.”

Children at P&G HOPE schools have a low socioeconomic background. To ensure that the enrollment rate at the schools remains high, P&G initiated the “Adopt-a-Child” sponsorship program through which its employees chose students whom they wanted to sponsor for a year. The cost per child is around Rs 200 per month. So far, more than 44 students have been sponsored by P&G employees, and the number keeps increasing.

Coming from a low-income group, children at P&G HOPE schools are entertainment-deprived. Therefore, in addition to providing them with classroom education, a program has been developed to take these children out on educational tours every quarter. Employee volunteers from Procter & Gamble also visit these schools regularly to conduct story sessions with children on school premises. Under this program and in partnership with HOPE, P&G Pakistan continues to strive to spread the light of education to little children, helping them Live, Learn and Thrive.
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