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Safeguard partners with UNICEF for flood relief efforts

Over 2 million bars of Safeguard soap donated to UNICEF for flood relief in an effort to defend against the spread of preventable diseases

PAKISTAN, KARACHI, 3 March, 2011: Safeguard, Procter & Gamble’s leading anti-bacterial soap is collaborating with UNICEF in Pakistan to curb the spread of preventable diseases amongst those affected by the flood. This donation will impact over 2 million Pakistanis affected by the monsoon floods by promoting handwashing with soap, which is the single most effective way to prevent the spread of diseases and infections.

Sharing her thoughts, Mubashara Khalid, Brand Manager, Safeguard Pakistan said, "There is no better time to demonstrate our commitment to improving lives than when tragedy strikes unexpectedly. Recent floods in Pakistan caused large-scale havoc, and children in those areas are at a high risk from deadly water-borne diseases. By partnering with UNICEF to distribute soap, Safeguard is aiming to stop the spread of preventable diseases, such as acute respiratory illnesses and diarrheal diseases, which are the top two reasons of death amongst children under the age of five.”

Over the last 7 years, Safeguard has been running the Sehat – o – Safai school program, one of the largest private sector health and hygiene awareness programs in the country which has empowered over 7.5 million children in more than 20,000 Pakistani schools..

P&G is committed to the long term prosperity of the country and dedicated to helping the community in these times of need. The company stands by the nation and is committed to touch and improve lives of Pakistanis in meaningful ways.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

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