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Pantene and PHABA join hands for the development of beauticians in Pakistan


Karachi, November 24, 2008: Procter & Gamble, manufacturer of leading hair care shampoo, Pantene announced today the renewal of its long standing partnership with the Pakistan Hairdressers and Beauticians' Association (PHABA).

Over the years, Pantene has worked effectively with PHABA towards uplifting the beauticians industry in Pakistan. Together they have provided local beauticians with opportunities to learn and gain exposure via trainings held by internationally qualified stylists in Pakistan and participation in international styling events.

Sharing her thoughts on this partnership, Ruhana Iqbal alias 'Bhabi', President PHABA said "It is my pleasure to initiate this partnership with Pantene - this partnership will generate great opportunities for our local beauticians as it opens the doors to the vast pool of knowledge on hair, beauty and fashion that Pantene has to offer." She further said, "On behalf of PHABA I would like to extend my gracious thanks to the entire Pantene team for sharing our vision of educating the local stylist and giving them the opportunity to blossom in the international arena"

"Nurturing beauty is very close to P&G and especially our leading haircare brands Pantene. With the help of PHABA, we have had the privilege to support the beauticians of our country. With this partnership, Pantene has given its commitment to PHABA to hold at least 5 trainings conducted by local and international trainers in Karachi, Lahore & Islamabad and support the beauticians to participate in international contests and events" said Manager External Relations, P&G Pakistan, Najia Amin.



About P&G Beauty
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Head and Shoulders®, Herbal Essences® and Wella Professionals®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE:PG) and its brands.

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