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Katrina & Shilpa commit to Hair Transformation with the all New Pantene

Karachi, October 4, 2010 - Trusted for decades by women and celebrities alike, Pantene is now introducing its new improved collection in Pakistan. This new collection will help in addressing the toughest hair issues of Pakistani consumers in just 14 days i.e. split ends and hair fall due to breakage. The launch of this new collection is marked by superstar celebrity endorsements of Katrina Kaif and Shilpa Shetty.

“Katrina and Shilpa are inspirational women, who truly shine in what they do. The passion and commitment they have, shows in every aspect of their lives and therefore they are the perfect fit with Pantene’s commitment to helping women achieve healthy, beautiful hair,” said Bushra Iqbal, Brand Manager, Pantene. “They have themselves taken the 14 day challenge with the NEW Pantene and are now believer. We are hopeful that they will act as inspiration to women in Pakistan”

Hair Transformation in 14 Days with Pantene

With a newly jazzed-up packaging and an upgraded formula featuring the new Pantene collection helps transform to healthy looking hair in just 14 days. New Pantene collection combines the benefits of oil, with the advanced Pantene Pro-V Science, to give a cutting edge advanced formula that helps combat the issue of split ends and hair fall in just 14-days.

New Pantene Smooth & Strong collection protects your hair against split ends with a better conditioning system that works when hair is both wet and dry. The improved wet conditioning prevents tangles and breakage while the dry conditioning allows you to comb through with ease, protecting the cuticle from splitting due to friction and damaged cuticles.

With the benefits of the traditional oil treatment, hair not only remains tangle free but it also helps nourish it from root to tip, making it strong and healthy.

New Pantene Anti Hair Fall collection also gives you stronger hair and noticeably less hair fall due to breakage. The secret to this is the blended Pro-Vitamin formula, which combines the benefits of oil with Pro-V science, which minimizes the risk of losing your hair due to breakage.

“I don’t think it matters whether it is a special occasion or a normal day, it’s very important to consistently use a good brand, a trusted brand of shampoo and conditioner. For me that is Pantene and when I don’t have it with me especially when I am travelling, I make sure to go out and buy it and don’t use anything less than the best for my hair.” confided Katrina Kaif.

“It’s about comparing the amount of hair you lost, before and after you try Pantene for 14 days. The way to do that is very easy. Collect all the hair left on your hairbrush after you comb few times on day zero, which is before you try new Pantene, day 7 and day 14. Compare them and you will be amazed to see the result,” Shilpa explained, “My hair fall reduced significantly, even after the 14 days trial.”

“Our understandings of consumers and advanced Pro-V science have culminated in this brand new Pantene lineup that addresses the top concerns of women today,” says Dr. Jasmine Karsono, Principal scientist, P&G Beauty. “New Pantene Anti Hair Fall collection, with the benefits of oil and advanced Pro-V science, is the key to addressing such grave issues. Our consumer research and groundbreaking laboratory tests have proven a visible transformation in these two aspects within 14 days.”

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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