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Children’s Day Celebrated with Pampers World of Babies

Karachi, November 17 & 18, 2007: Pampers celebrated World Children’s Day at the Pampers World of Babies, which was a unique, first of its-kind event in Pakistan as it enabled parents to experience the world through their babies’ eyes.
Pampers organized a two day fun-filled activity at PAF Museum for families to celebrate the launch of the world’s first scented diaper in Pakistan on the occasion of the UN-declared World Children’s Day. Participants were transported to a larger than life world so they could revisit what it is like being a baby and learn the challenges faced by infants as they learn to walk holding the hand of their mother or draw for the first time.

Elaborating on Pampers World of Babies, Qaisar Shareef, Country Manager Procter and Gamble (P&G) Pakistan, shares that “Caring for every Pakistani baby's development is and remains the top priority for Pampers in Pakistan. Pampers World of Babies is a very unique and fun-filled approach to create awareness on baby care amongst parents, especially mothers. By enabling them to get an insight on what it is like being a baby, we hope to help them learn from the babies. This will help build a better understanding of the child’s needs and facilitate the baby’s growth and development.”

Commenting on the newly introduced Pampers with Bath-Fresh Lotion, Salman Yousuf, Brand Manager for Pampers said, “Restful sleep is essential for the growth and development of babies. According to some experts, gently bathing your baby before bedtime can help him or her feel soothed and relaxed so that he or she is ready for sleep. This is why Pampers has launched the only diaper with a bath fresh smell and soothing lotion. Designed with Pampers lock-away core for maximum dryness, it helps protect your baby’s skin and maintain that fresh just-bathed feeling all night long. The lotion is dermatologically tested and provides a thin layer of protection on your baby’s skin to help promote the feeling of comfort.”

Besides “learning from babies,” families were also provided free consultancy and checkups by medical experts on baby care and development and a chance to experience the Pampers bath-fresh scent for themselves in uniquely designed freshness rooms. The Pampers team had also set up an exclusive play area to entertain the young ones. Story telling sessions, face painting and fun-filled games were organized to make the event memorable for the entire family. Pampers will also be bringing Pampers World of Babies to Lahore, on Nov 25th and Islamabad on Dec 2nd.
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