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Pakistani Legend Shaan Launches the Pampers-UNICEF "One-Pack = One Vaccine" Campaign

Karachi September 1st 2008: Tetanus can be contracted during childbirth, where women often give birth at home in unsanitary conditions without access to adequate health care. The disease rages through newborns within days of their exposure to the tetanus bacteria and almost always leads to a swift and painful death. This silent killer disease claims the lives of an estimated 140,000 babies worldwide each year, despite the fact that it is preventable through inexpensive vaccinations.
This Ramadan, Pampers is launching a campaign in Pakistan supporting the Ministry of Health drive, assisted by UNICEF to eliminate Tetanus. With this collaboration, called the Pampers-UNICEF “One-Pack = One Vaccine” campaign, Pampers will donate to UNICEF the cost of one Tetanus vaccine for every “bachat” pack of Pampers sold during Ramadan.

Leading film actor Shaan has joined hands with Pampers in Pakistan for this campaign. This campaign was launched recently, with a gripping documentary on this dreadful disease and the unveiling of a larger-than-life counter that will indicate the number of vaccines donated throughout Ramadan to UNICEF to be administered by the Ministry of Health. Shaan, who has recently become the proud father of a set of beautiful triplet daughters, shared at the occasion, “As a Pakistani and a parent, I feel that it is my duty to raise awareness for the issue of maternal and new-born Tetanus, which is not only a global concern but is also a grave and tragic reality for many of us in Pakistan. Today, it is an honor to team up with Pampers and UNICEF to launch this campaign that aspires to wipe Tetanus off from Pakistan. This issue is especially important for me as a father, as the health of my babies is extremely vital for myself and my family. With the help of UNICEF and Pampers, several countries have been able to eliminate this silent killer and I sincerely hope that we are able to drive Pakistan closer to this goal. I would urge all mothers and fathers of Pakistan to specially take part in this campaign and support this cause as every single pack will take us one step closer to the goal: completely eliminating this disease from Pakistan”

Even though this is a global campaign, every pack bought in Pakistan will contribute donations to mothers and children in Pakistan. Syed Qaisar Shareef, Country Head, Procter & Gamble shared with the audience, “Last year, Pampers partnered with Sahara For Life Trust to help provide life saving medicine to babies in need. Based on the overwhelming support and appreciation that we received for this campaign from Pampers parents last year, we feel confident that we will be able to make a sizeable contribution to the global fight against Tetanus. As a country which is listed high among the nations which face serious health problems, this campaign is very close to our hearts as it enables us to give back to the less fortunate mothers and babies within our own country”.

According to Martin Mogwanja, UNICEF Representative in Pakistan, “Tetanus remains a threat to new-born babies in more than 45 countries, including Pakistan. UNICEF and Pampers have run a joint campaign to eradicate Tetanus in a number of countries around the world since 2006. This is the first time that we’re bringing this campaign to Pakistan. I am grateful to Pampers for joining the Ministry of Health and UNICEF in the fight against tetanus and helping us eradicate this deadly disease.”

Speaking at the occasion, Zulfiqar Mahar, Brand Manager Pampers stated, "Tetanus is a silent killer because people don’t really know much about it. It’s a really horrible disease: babies get a lock-jaw, they start reacting and convulsing to light and if a baby gets it at birth, their chances of survival are minimal. We are honored to have Shaan, veteran actor and parent, joining us to raise awareness of our UNICEF 'One Pack = One Vaccine' program. At Pampers, we care about every baby's development and have a proud history of helping mothers and babies in need. This campaign invites mothers and fathers around the country to join us in this global drive to help save lives."

Shaan has committed to be involved in this initiative and will go an extra mile to create a difference with Pampers and UNICEF in Pakistan. He shall be visiting different malls and stores in Karachi and Lahore along with the Pampers team to interact with parents, especially mothers to generate awareness about tetanus and disseminate vital information on how to eliminate this deadly disease.

The Pampers “One Pack = One Vaccine” initiative has, to date, raised more than 40 million vaccines globally and aims to raise an additional 200 million vaccines over the next three years to help UNICEF to support countries in eliminating this disease around the globe.
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