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P&G's Employee Volunteer Activity Brings Smiles to P&G HOPE Schoolchildren

Karachi, July 6, 2007 — In line with its corporate cause project, Keeping the Hope Alive, Procter & Gamble Pakistan organized a volunteerism drive under which its employees spent an entire day at PAF Museum, engaging with underprivileged children.Fourteen P&G volunteers spent the day with 250 children of P&G HOPE schools, keeping them entertained with museum tours, rides and different games.
"Children at P&G HOPE schooln belong to a low-income group and their families do not carry the means to provide basic education, let alone recreation. It is through the support of corporate initiatives, such as Procter & Gamble's employee volunteer drive, that we can not only bring smiles to these underprivileged children, but also play a key role in their personality development,” said Dr. Mubina Agboatwala, Chairperson HOPE — an NGO working toward community development.

Commenting on the employee volunteerism drive, Country Manager P&G Pakistan Syed Qaisar Shareef said, “This project encourages employee volunteerism and is a reflection of our commitment to social responsibility. Our teams have regularly been engaged in various activities such as storytelling sessions and recreational tours for students of P&G HOPE Schools. Under the same initiative, P&G employees have spent a day keeping these students entertained, with the best reward being the smiles of the young children.”

About the project: P&G has partnered with HOPE under the campaign Keeping the Hope Alive since 2002 by building 60 informal schools, donating a blood bank and initiating several employee volunteerism initiatives. By engaging in the program with HOPE, P&G demonstrates its commitment to enable children to Live, Learn and Thrive. Live — by the provision of well-equipped hospital facilities; Learn — by providing primary education; Thrive — by enabling children to earn better livelihoods through computer and vocational training.

About HOPE: HOPE is an NGO working toward community development through community participation with grassroots CBOs (Community-Based Organizations). This includes provision of Primacy Health Care (prevention of diarrhea and malnutrition, promotion of breast-feeding, vaccination, ante-natal care and family planning, and prevention of AIDS) as well as imparting awareness to the population through improvement of literacy status of children and women, income-generation activities and environmental sanitation and solid-waste management.
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