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P&G Makes a Mother's Dream Come True

Karachi, Pakistan, November 16, 2006 — Procter & Gamble Pakistan's commitment to provide Ayesha Sattar, a woman who has cerebral palsy, with medical and health aid was highly appreciated by the minister for Women Development and Population Welfare Sindh, Dr. Saeeda Malik, who was the chief guest at an elaborate ceremony organized by P&G in Karachi to celebrate the strength of the eternal mother-daughter bond.
"In pursuit of its corporate cause philosophy, P&G Pakistan has been actively involved in community services since the commencement of its operations in the country fifteen years ago,” said external relations manager, P&G Pakistan, Ghazala Nadeem. With the initiative of its leading brand, Always, the company has organized this event to recognize the strength of the mother-daughter bond and how a mother plays a key role in helping her daughter achieve her aspirations by sharing success stories of women from different walks of life. “We will continue to help many others like Ayesha.”

Ayesha Sattar belongs to a very poor family, and although both her parents contribute to their household income, they are not able to meet the medical requirements of their daughter, the eldest of their five children. Ayesha has been under rehabilitation at Al-Shifa Trust for the past nine years and has been diagnosed with cerebral palsy, a disability resulting from brain damage, which affects the entire right side of her body, including speech.

To provide her a normal life as much as possible and to ensure that Ayesha has her health and educational needs met adequately, her mother, Nagina Sattar, has made untiring efforts since her daughter's childhood. Like any other daughter, Ayesha is very close to her mother and shares everything with her. Sharing their story at the event, the mother and daughter have created a symbol of strength for many other young girls who look up to their mothers for support and encouragement in the achievement of their aspirations.

Supported by P&G Pakistan's leading brand, Always, the event marked recognition of mothers who have played an important role in helping their daughters achieve their aspirations. This recognition came in the form of real-life stories shared by prominent female personalities in Pakistan, such as Anita Ghulam Ali, Fatima Surraiyya Bajiya, Bilquis Edhi, Zeenat Saeed and upcoming young achievers such as Ayesha Omar, Bushra Haider and Asrah Shafqat.

The event was well attended by prominent women of Pakistan, young female achievers and representatives of women's developmental organizations in Pakistan, in addition to key print and electronic media houses.

A strong supporter of the mother-daughter bond, Always will continue its efforts in recognizing the strength of this relationship and how it can bring to life the dreams of many young girls.
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