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P&G celebrates 7 billion liters of Safe Drinking Water milestone during Earth Week

Tuesday, April 22, 2014: P&G, the maker of world renowned products such as Pantene, Head & Shoulders, Ariel and Pampers, has delivered 7 billion liters of clean drinking water through its Children’s Safe Drinking Water Program (CSDW). This is equivalent to 1 liter of clean water for every person on the planet.

Globally, clean drinking water is a problem for more than 1 billion people. Diarrhea caused by drinking contaminated water is a leading cause of illness and death among infants and children in the developing world. More than 1,600 children die every day as a result of diseases that cause diarrhea. These losses are more than those caused by HIV/AIDS and malaria combined.

Providing clean, purified, drinkable water can reduce the risk of disease and death by about 50%. In collaboration with the U.S. Centers for Disease Control and Prevention, P&G has developed a low-cost powdered technology, designed to purify even heavily contaminated drinking water so that it meets World Health Organization standards for safe drinking water. The P&G CSDW Program has established ongoing initiatives across the globe, working with a network of partners to reach even the most remote areas including Pakistan, Congo, Ethiopia, India and Kenya. Since its inception in 2004, the CSDW Program has worked with more than 140 partners to reach families in more than 75 countries with clean water, helping save an estimated 39,000 lives and preventing nearly 300 million days of illness.

P&G Pakistan’s Senior Communications Manager, Omeir Dawoodji said, “In Pakistan an over whelming number of people lack access to safe drinking water. Unsafe drinking water is responsible for numerous water borne diseases including dysentery, diarrhea, typhoid, cholera and gastroenteritis. An estimated 200,000 to 250,000 children under 5 years die annually and 60% of these deaths are caused by water borne infections.” He added, “Through the CSDW program we have made available nearly 800 million liters of safe drinking water to Pakistani communities in need, with the help of our partners since 2005. This is enough to provide nearly 5 million people with drinking water for 3 months.”

The recipient of CSDW’s 7 billionth liter of clean drinking water is a family of 6 living in the rural Jequitinhonah Valley region in southeastern Brazil, one of the poorest areas in the country. The children’s mom said she knows the water is the cause of many illnesses suffered by her family. How with P&G packets to treat their water she said, “With everyone healthy in the family, we can achieve everything else.”

The P&G CSDW Program is committed to long-term, not-for-profit provision of clean water in the developing world in an effort to reduce illness and death, particularly in children. At the 2010 Clinton Global Initiative, P&G committed to deliver enough water to save 1 life every hour by 2020. This requires the CSDW program to provide 2 billion liters of clean drinking water every year.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.