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P&G unveils new Head & Shoulders amidst fashion extravaganza

Karachi, February 29, 2008: Head & Shoulders, the world’s number 1 anti-dandruff shampoo, unveiled a stunning new look at a glamorous evening held at a local club.
The new Head & Shoulders was unveiled amidst a spectacular fireworks display, followed by the Up Close and Confident show; showcasing everyday life’s spotlight moments in which one needs the confidence to be at their very best. The show was directed by leading choreographer Juni who fashioned a creative blend of freedom and confidence.

Unveiling the new Head & Shoulders, Country Manager P&G Pakistan, Qaisar Shareef said, “Throughout its 46-year history, Head & Shoulders has been striving to introduce new and improved products that help eliminate dandruff; giving consumers a healthy scalp with beautiful strong hair. In Pakistan, the new Head & Shoulders range of 5 different variants offers outstanding dandruff defense, resulting in a scalp in excellent condition and beautiful hair.”

Brand Manager Head & Shoulders at P&G Pakistan, Saqib Zia commented, “In order to help restore the confidence of our consumers, Head & Shoulders scientists have focused their research to better understand their needs and how best to provide a product for an unhealthy scalp. The result is a new range of Head & Shoulders, boosted with the Active ZPT system.”

“In our everyday life we encounter a numerous spotlight moments where we need the confidence to get close to others. With the new Head & Shoulders range, we offer our consumers the chance to get 100% dandruff free hair, thus giving them 100% confidence to get close to others”, said Assistant Brand Manager Head & Shoulders at P&G Pakistan, Saba Malik while highlighting the consumer benefits of the new collection.

Head & Shoulders works with a panel of leading experts including scientists, dermatologists, beauticians and stylists who really understand what individuals’ needs to stand out, both on the outside as well as on the inside. With their advice, P&G has been able to bring to its consumers, the world’s No. 1 shampoo.

“With the 5 variants in the Head & Shoulders range in Pakistan, consumers are sure to find the right anti-dandruff shampoo. I personally use and recommend Head & Shoulders to patients who come to me with dandruff and other related scalp problems”, said Prof. Syed Atif Hasnain Kazmi, leading dermatologist, member of Pakistan Association of Dermatology (PAD) and General Secretary of South Asian Regional Association of Dermatologists (SARAD) at the Head & Shoulders “Up Close and Confident” launch event.
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