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P&G Pakistan Announces Gift to Moms of Olympians on Mother’s Day

Karachi, May 14, 2012: Procter & Gamble, a Worldwide Olympic Partner and the Company behind brands like Pampers®, Ariel®, Safeguard®, Head and Shoulders® and Pantene®, today launched the next phase of its "Thank You Maa" campaign. P&G Pakistan has announced a special gift to moms of all Olympians who will represent Pakistan at the London 2012 Olympic Games in appreciation of their efforts in raising Olympians and making Pakistanis proud.

"Our goal through this campaign is to thank every mother in Pakistan and around the world," said Faisal Sabzwari, Country Manager P&G Pakistan. "Through this campaign we want to recognize every mother for the unconditional love, support and sacrifice she offers. We hope everyone will join us this Mother"s Day in saying a huge ’thank you Maa’ to all mothers across the country."

"Mothers play a very important role in helping their children achieve their dreams and ambitions" said Syeda Tehseen Akhtar, mother of Sohail Abbas, Pakistan’s hockey star and world record holder of the highest number of penalty goals. "I have watched Sohail work very hard for this moment since he was a child. To be able to support him as he aspires for the gold in the Olympic Games means so much to my family and me. "I am thrilled to be a part of the P&G Proud Sponsor of Moms campaign which is paying tribute to all the Pakistani moms out there who are doing the very same thing for their children day in and day out."

P&G’s gift to moms exemplifies how the Company is bringing its "Thank You, Maa" campaign to life, honoring moms for all they do to help their kids achieve their dreams. This announcement follows the recent launch of the "Best Job" film which serves as the inspiration behind the entire campaign. There have been more than 5 million views of the film globally, helping to raise awareness of the Company’s goal to thank every mom in the world through its Olympic Games program.

"We believe that behind every athlete is an even more amazing mom – who has been supporting her child every step of the way," said Marc Prichard, Global Marketing and Brand Building Officer. "Because P&G is in the business of helping moms and families, we are proud to support moms of Olympians during the Olympic Games."

For a full list of assets and information related to P&G"s campaign visit http://thankyoumom.pg.com/en_PK/psom.shtml

About P&G

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.

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