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Feel Extraordinary, Even on an Ordinary Day

Karachi, Pakistan, December 11, 2006 — Pantene today announced the launch of its reborn and improved product range. Showcasing the importance of feeling extraordinary on an ordinary day, Pantene once again disseminated the message to the audience via a creative hair show. The four extraordinary world settings leading to a real-world ramp portrayed the phases where Pantene can make you shine.
The results of research recently carried out by Pantene demonstrate that beautiful, healthy-looking hair improves a woman's appearance by up to 30 percent. Shiny and well-groomed hair, just like delicate skin looking young, is generally perceived as a desirable attribute, a sign of health and vitality. It often can turn a dull, colorless person who wouldn't be noticed by anybody into a real eye-catcher. It is time for us to make some effort concerning our hair. It is enough only to wash and style the hair, and it will make us look better, feel extraordinary and look glamorous.

“Women have always been a source of inspiration at Procter & Gamble,” said Ghazala Nadeem, external relations manager, P&G Pakistan. “From day one, fulfilling their needs and dreams has been at the heart of what we do. At P&G we believe that beauty is to be found in women and men, wherever they are in the world. That's why every day, from London to Shanghai and from New York to Karachi, we are observing and understanding their hopes and desires. Fulfilling these needs, desires and aspirations begins with innovation. The result is that our brands provide the best beauty experience possible, delighting and exciting in the store and at home — products that begin to change the way people look and the way they feel about themselves.”

Announcing the launch, P&G marketing director Ruediger Koppelmann said, “The care and attention paid to your hair are worth all the efforts if we consider its capacity to make you feel extraordinary: more confident and more competent. We would like to help you look and feel your best. Pantene wants to equip you, the beautiful women of Pakistan, with the right ingredients and products to look and feel extraordinary, even on an ordinary day.”

The reborn Pantene line is available in stores throughout Pakistan.
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