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Pantene Partners with five Renowned Pakistani Women as Faces of the Brand

Amina Sheikh, Ayesha Omar, Asma Mustafa, Meher Najeeb and Barza Talha join the Pantene Team

PAKISTAN, Karachi, 29 September 2011: Pantene, one of the leading beauty shampoo brands in the world, announced today its partnership with five renowned Pakistani women as its ambassadors. The announcement was made in a glitzy affair held at Café Flo, amidst media personalities and celebrities.

Pantene, over the years, has been globally represented by some of the most illustrious names of the glamour industry. To further the aspiration of its Pakistani customers, Pantene has joined hands with Aamina Sheikh, Ayesha Omar, Asma Mustafa, Meher Najeeb and editorial team from Women's Own represented by the chief editor Barza Talha to its illustrious list of celebrity brand ambassadors.

Each of these ambassadors has inspired the Pakistani consumers for a number of years through the various avenues on which their work has been showcased. Some are thought leaders whose work is visible for all to see while others are exceptionally brilliant in bringing about outcomes that affect and aspire the masses at large.

Sharing his views, Faisal Waheed, Brand Manager, Pantene said, "We are thrilled to welcome all five ladies into the Pantene family. These women radiate inner strength - be it acting, modeling, writing - therefore it is a true embodiment of Pantene's character and its promise to consumers. These remarkably talented women personify the Pantene woman - glamorous, confident and bold. Together, they will help us build meaningful connections with our consumers and strengthen our relationship with existing fans. Each has a unique style, personality and looks that appeal to a broad range of women."

The new Pantene range has five variants - Pantene Smooth & Silky, Pantene Hair Fall Control, Pantene Long Black, Pantene Lively Clean and Pantene Anti-Dandruff.

Aamina Sheikh

"It feels wonderful to be a part of Pantene, a brand which has been a part of the Pakistani household for a very long time. I actually took Pantene's 14 Day Challenge and witnessed the results. The new Pantene Shampoo and conditioner not only revitalized my hair but gave it the perfect gloss and a natural shine. Pantene's got my vote for sure"

Ayesha Omar

"Pantene delivers what it promises, and that's what I love about the brand. They came to me and asked me to take the 14-day challenge, and the results were simply phenomenal. Today I stand here endorsing Pantene because it has delivered on its promise of silky, smooth hair with perfect shine."

Meher Najeeb

"After trying Pantene Shampoo and Conditioner, I have become a true believer. As a hair stylist, I recommend Pantene to anyone who has hair fall and split ends problem. Just take the 14 day challenge and you will witness the remarkable results for yourself"

Asma Mustafa

"When you are in front of a live audience you cannot afford to have a bad hair day - I used to always be on the lookout for the best hair grooming products in the market and my search ended with Pantene. Pantene Pro-V shampoo and conditioner offers a one-stop solution to all my hair care needs. My hair feels lighter, bouncier and I feel much more confident to face the camera every day"

Barza Talha

"The editorial team at Women's Own took the 14-day challenge and we are all thoroughly impressed by Pantene! The Pantene Pro-V shampoo and conditioner gives your hair a natural radiance with softness which literally makes the hair feels like silk."

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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