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KARACHI, APRIL 5, 2010: The Procter & Gamble Company announced that it has provided its two billionth liter of clean drinking water through the P&G Children’s Safe Drinking Water Program (P&G CSDW). With the help of World Vision, P&G was able to distribute the two billionth liter in the town of Dichato to Chilean earthquake survivors. The first billionth liter of clean water was provided in April 2008 in Lagos, Nigeria following more than five years of effort by CSDW.

“This is a fulfillment of P&G’s purpose as a company, which is to touch and improve lives for now and generations to come,” said Chairman of the Board, President, and Chief Executive Officer Bob McDonald. “We are helping to save lives. The P&G Children’s Safe Drinking Water Program has provided two billion liters of clean drinking water through a variety of strong partnerships and emergency relief efforts around the world. P&G is committed to work with our partners to provide billions more liters of clean drinking water and help address the crisis of children dying needlessly as we aim to touch and improve more lives, in more parts of the world.”

P&G manufactures PUR at the P&G Pakistan Hub Plant in Balochistan. This is the first of its kind production facility where PUR is manufactured and distributed throughout the world. Commenting on the accomplishment of this milestone Syed Qaisar Shareef, Country Manager P&G Pakistan said: “Crossing the 2 billionth liter mark is a huge accomplishment not only for P&G but also for Pakistan—which is the only site where PUR is produced. Through a partner network of over 70 members, P&G is committed to providing children as well as adults access to clean drinking water and tackle one of the biggest problems that threatens lives of billions of people around the world.”

Pakistan is not only the first of its kind production facility for PUR but also the second largest distribution site with over 15.5 million packets distributed so far, providing 155 million liters of clean drinking water in the country. The product is distributed in collaboration with Greenstar which also helped distribute over 2 million packets of PUR to help provide clean drinking water to people displaced by the conflict in NWFP.

The P&G CSDW Program is a not-for-profit program founded by P&G as part of its global cause – Live, Learn and ThriveTM – aimed at improving life for children in need. P&G CSDW provides clean drinking water in the developing world. P&G works with more than 80 partners globally and has committed to provide four billion liters of clean drinking water by 2012, using the PUR water purification packets. Since the launch of the program in 2004, P&G and its safe drinking water partners have distributed 200 million packets of PUR Purifier of Water in 57 countries to provide two billion liters of clean water.

The PUR packets contain a water-purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC), to help reduce sickness and death resulting from drinking contaminated water. One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

About the P&G Children’s Safe Drinking Water Program
P&G is committed to improving the lives of people around the globe, saving children's lives and providing clean drinking water to as many people as possible. The P&G CSDW Program is the focal philanthropic initiative of the Company’s overall cause effort - Live, Learn and Thrive™ - which aims to help 300 million children in need from birth to age 13 by 2012. Live Learn and Thrive™ has improved life for more than 200 million children around the world with more than 100 programs taking place in over 60 countries. To learn more about the P&G CSDW program, visit

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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