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Bridal Extravaganza and Excitement Hits Karachi with Pantene Bridal Couture Week 2014!

Karachi, May 6, 2014: The much-awaited premier bridal show of the country, Pantene Bridal Couture Week (PBCW), is back in Karachi to dazzle audiences with exciting, spellbinding shows. In an announcement made earlier today, the official list of fashion designers, labels and brands participating in PBCW were disclosed.

The eighth edition of PBCW will showcase collections from 20 mainstream and upcoming designers, and a Power House segment featuring eight top designers of the country. The event will comprise of seven shows daily over the course of three days. Participating designers are Nomi Ansari, Deepak Perwani, Hassan Sheheryar Yasin, Nida Azwer, Zainab Chottani, Amir Adnan, Mansoor Akram, Sana Abbas, Kuki Concepts, Teena Durrani, Zaheer Abbas, Somal Halepoto, Uzma Baber, Rani Emaan, Yasmin Zaman, Faraz Manan, Asifa & Nabeel, Tabassum Mughal, Nauman Arfeen and Mifrah. Power House designers include Umar Sayeed, Kamiar Rokni, Maheen Kardar, Shamaeel Ansari, Elan and Sana Safinaz.

Fashion goes hand-in-hand with personal appearance, this year PBCW is taking the fashion industry to an even greater level with their long standing partners, and one of the world’s leading shampoo brands, Pantene. With the introduction of the New Nature Fusion range, Pantene has unlocked the power of nature by fusing a complex derived from the cassia plant with the best of Pantene Pro-V science.

Speaking about PBCW 2014, Sultana Siddiqui, president HUM Network Ltd said, “We are very excited about bringing the eighth PBCW to our audiences across the globe. As was our mission, PBCW is continuing to focus on providing a solid platform to both new and established designers of bridal wear both from Karachi and Lahore.”

Expressing his thoughts on the occasion Omeir Dawoodji, Senior Communications Manager for P&G Pakistan said: “Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 has emerged as one of Pakistan’s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across Pakistan.”

The event is powered by Telenor, its radio partner is FM106.2, cellular partner is NOKIA, and fragrance partner is Junaid Jamshed J. PBCW is refreshed by Diet PEPSI.

PBCW will be choreographed by HSY & Productions with back stage management by Production [021]. Make-up artist for all three days will be one of the most respected names in the fashion industry, Sabs Salon. From the designing of the cards to the complete execution of the event including set designing, the entire event is always managed by the in-house teams of HUM Network Ltd. Dragonfly has been engaged for all official photography for the event while PR of the event is being jointly undertaken by the PR department of HUM Network Ltd and Xenith PR.

About Pantene Bridal Couture Week:
Pantene Bridal Couture Week, held twice a year, was pioneered by HUM Network and Pantene four years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s up-coming and established designers. The grand bridal show has now become one of the most eagerly awaited events of the fashion industry, and has continued to exceed expectations with each passing show.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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