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P&G to build a home in SOS Village to house orphaned children

Islamabad, February 25, 2009: Qaisar Shareef, Country Manager P&G Pakistan inaugurated Procter and Gamble (P&G) Pakistan’s first orphan home in partnership with SOS Children’s Villages of Pakistan. This marks P&G Pakistan’s first social partnership in orphan-care, with a vision to providing homes to promote the well-being, education and housing of Pakistani orphans, under P&G’s corporate cause of Live, Learn and Thrive. This project will be completed in the next two years.

Mrs Safia Awan, Vice President of SOS Children’s Villages of Pakistan, shared on the occasion: “The first SOS Children’s Village was set up in Lahore in 1977 and I am proud to share with you that the organization has come a long way since then. Our goal is to continue expansion until there are sufficient facilities to reach orphaned and abandoned children all over the country. We are delighted to join hands with one of the most socially-responsible companies in Pakistan – Procter & Gamble and we hope to keep our partnership growing over the years.”

Qaisar Shareef, Country Manager P&G Pakistan, said: “P&G Pakistan believes strongly in benefitting the communities in which it operates, and enabling them to sustain their development. Through this partnership with SOS Children’s Villages, we aim to support the long-term development of orphaned children through the provision of homes, opportunities for learning and development and imparting of life skills. These children were orphaned during the 2005 Kashmir earthquake, and were till now living in temporary shelters.”

“P&G Pakistan works under its consolidated Live, Learn, Thrive corporate cause to enable children in need to have a healthy start, access to educational facilities, tools that enhance their ability to learn and to build self-esteem and interpersonal skills. We have a long term commitment to SOS Children’s Villages and this project is just the beginning of our partnership”, added Qaisar.

In her vote of thanks, Najia Amin, Manager External Relations P&G Pakistan commented: “P&G Pakistan encourages and facilitates employee volunteerism as we strongly believe that financial contribution needs to be supplemented with the investment of time and effort. We – the P&G team – aim to be closely involved with the children living in the SOS Children’s Villages by sharing our knowledge and skills with them. We believe that personal involvement in our community development programs helps P&G employee volunteers to truly connect with the communities that benefit from the company’s social initiatives.”

In Pakistan, P&G is working on many existing long-term educational and health initiatives and partnerships, including the “Safe Schooling For Building Futures”, which provides safe, seismic compliant schools with READ Foundation in Azad Jammu & Kashmir; benefitting more than 2,200 children; Safeguard’s Sehat-o-Safai educational campaign in schools all over Pakistan. These partnerships enable P&G Pakistan to reach a total of 3 million Pakistanis annually with education and basic healthcare.


About Procter & Gamble:
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Ariel®, Always®, Pantene®, Safeguard® and Head & Shoulders®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G Pakistan and its brands, and for in-depth information about P&G’s global corporate cause, Live, Learn and Thrive.

About SOS Villages Pakistan:
SOS Children's Villages of Pakistan was established in 1975. SOS Children's Villages is a private social welfare organization which offers orphaned and abandoned children a new and permanent home. The SOS Children's Village idea is an important milestone in the development of a modern approach to the welfare of orphans. The objectives are to: provide the children with an environment which is as normal as possible, give the children every opportunity to develop to their full potential, equip the child with the necessary skills to lead an independent life and integrate the orphan child with society so that he/she does not suffer from lack of a normal family.

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