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Going Natural Made Easy - Pantene Launches Pantene Pro-V Nature Fusion Line

Pantene leads innovation in hair care by fusing Cassia Plant Extracts with the best of Pro-V Science

PAKISTAN, Karachi, 8th October 2013: Pantene, one of the leading beauty shampoo brands in the world, brings for its Pakistani consumers yet another innovation in hair care treatment, the Pantene Pro-V Nature Fusion Range. In the new Nature Fusion range Pantene has unlocked the power of nature by fusing a complex derived from the cassia plant with the best of Pantene Pro-V science. The announcement was made amidst some of Pakistan’s most renowned media personalities at Café Flo, Karachi.

Pantene as a brand has always aimed to be an industry leader in terms of innovation, providing women with best hair care solutions around the globe. Believing in and promoting continuous improvement in all its products and variants, Pantene brings for its consumers a fusion of the best of Pro-V science and extracts derived from the cassia plant.

Cassia has been known for a broad range of benefits in traditional Chinese and Indian medicine for healing and detoxifying properties. Pantene scientists have worked hard to develop an innovative hair care range by “super-charging” the cassia extract using a process called “quaternization” to deliver outstanding hair benefits.

Also present at the event was the renowned hair stylist, and Pantene brand ambassador, Nina Lotia. Nina shared a presentation with the guests, explaining in-depth the science behind the Pantene Nature Fusion range and how it will help Pakistani women overcome the problem of split ends.

Sharing her thoughts at the occasion, Nina Lotia said, “In the fast paced world of today, many women seldom find time for natural and healthy beauty care regimes. Fortunately, Pantene Nature Fusion collection is a convenient alternate. Packed with natural ingredients derived from the cassia plant, this new range offers a wide variety of hair benefits including healing, detoxifying and conditioning that results in soft, shiny and visibly healthy hair solving the problems of split ends.”

Sharing her thoughts at the event, Afsheen Qaiser, brand representative from Pantene said, “We at Pantene truly believe in a process of continuous improvement, constantly striving to bring forward innovative products for a complete hair care solution that our consumers deserve. As part of the Pantene Pro-V team, I am extremely proud of our latest offering, the Pantene Pro-V Nature Fusion range. This new range is developed by Pantene using extracts derived from cassia plant and aims to offer a complete hair care solution to Pakistani women.”

The new Pantene Pro-V Nature Fusion collection is now available at all leading stores across Pakistan.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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