National CSR Excellence Awards are hosted by the CSR Association of Pakistan to recognize best practices and excellence in Corporate Social Responsibility in sustainable business. It aims to showcase innovative corporate initiatives which are part of a comprehensive sustainable strategy and address the most pressing environmental and social challenges. The finalists are selected by an independent jury who evaluate the participants on their performance in the past and their ongoing projects in the CSR realm.
Through its Thank You Maa / 1 Pack = 1 Contribution Sports Development Campaign, P&G recognizes the important role mothers play in helping their children achieve their dreams and ambitions and is helping moms fulfill their aspiration of raising healthy kids through sports. Several schools across Pakistan benefitted from the contribution made by consumers using P&G products under the 1 pack = 1 contribution campaign. As a result, 50,000 children who otherwise did not have access to sports facilities in schools across Pakistan received sports equipment and facilities. Furthermore, the Zong sponsored award for Communicating Sustainability recognizes P&G Pakistan publications and campaigns which communicate the company's corporate social responsibility efforts amongst stakeholders.
"We, at P&G are honored by this recognition. This is testimony of our commitment to realize our company's Purpose of touching and improving Pakistani lives in the country. To date we have reached 28 million Pakistani children in need through programs in the field of education, health and hygiene awareness and orphan care. Our work does not stop here - we remain devoted to touching and improving lives in every way that we can; be it through our products or cause-related marketing programs or via our sustainability programs", said Omeir Dawoodji, Communications Manager, P&G Pakistan.
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