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Head & Shoulders Goes Boom Boom!

Head & Shoulders, World’s No.1 Anti-Dandruff Shampoo*, unveils exclusive, limited edition shampoo bottles featuring Shahid Afridi at a star studded cricket event

Karachi, 25th October 2013: The world’s number one anti-dandruff shampoo* Head & Shoulders recently unveiled special edition shampoo bottles for Pakistani consumers, featuring famous cricketer and Head & Shoulders’ long-term ambassador, Shahid Afridi at a star studded cricket event. These exclusive bottles will be available in the market for six months only.

The announcement was made at Moin Khan Academy, Karachi where Shahid Afridi unveiled a larger than life head & shoulders bottle in front of an extremely excited audience. The event was also a celebration of Cricket - the game that brings all Pakistanis together. The unveiling of the bottle was followed by a very special T20 cricket match that saw Afridi XI come face to face with the Pakistan Showbiz Team, which was led by famous actor Adnan Siddiqui and featured some of Pakistan’s most prominent celebrities like, Humayun Saeed, Ejaz Aslam, Faisal Qureshi and Fahad Mustafa to name a few.

Sharing his thoughts at the event Shahid Afridi said: “It is an honor for me to be a part of the Head & Shoulders team. Our partnership goes a long way and I truly believe in the brand’s vision of inspiring confidence and self-assurance amongst Pakistanis. Head & Shoulders is the world’s no.1 when it comes to fighting dandruff* and cricket is the no.1 passion in my life. I am extremely excited today that Head & Shoulders has provided us with this amazing platform where some of Pakistan’s most talented individuals have come together to celebrate this larger than life game.”

Speaking to media at the event, P&G Country Manager, Faisal Sabzwari said: “Shahid Afridi has over the years inspired hope among Pakistani men and women. He is a true embodiment of Head & Shoulders’ core values of confidence and self-assurance. It is Afridi’s passion for being the no.1 in everything he does that makes him a perfect match for Head & Shoulders — The world’s No.1 anti-dandruff shampoo*.

With these new bottles we aim to instill this same passion in our consumers across Pakistan, inspiring them to face the world with confidence and dandruff free.”

The event was hosted by famous radio jockey, Khalid Malik, who kept the crowd captivated. The spectators at the venue also really enjoyed watching their favorite showbiz stars battle it out on the cricket field with Shahid Afridi’s team. Speaking to media at the event, famous actor and captain of the showbiz team, Adnan Siddiqui said: “Cricket is one game that brings all Pakistanis together and it is heartwarming to see global brands like Head & Shoulders support this platform at a level where we can celebrate the true spirit of this game with millions of Pakistanis. On behalf of the Pakistan Showbiz team I would like to say that we are all extremely excited to be a part of this initiative and we hope that Head & Shoulders continues to support and celebrate cricket.”

Head & Shoulders is the world’s no.1 anti-dandruff shampoo* that gives up to 100% dandruff free** hair. The new head & shoulders bottles featuring Shahid Afridi are now available in leading stores across Pakistan.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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