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Anwar Maqsood, Chef Mehboob and Chef Zakir, come together to celebrate Ariel's Best Stain Removal in 1-Wash

Karachi, Aug 11, 2015: Pakistan's leading FMCG Company, P&G Pakistan, hosted a press event at Port Grand in Karachi to announce the launch of Ariel detergent's new and improved formula. The event celebrated Pakistan's tradition for hospitality, and as a result the diverse practices, cultures, cuisines and food across the provinces of the country. While everyone may have different tastes and preferences, diverse traditions and customs, and different stains to fight, everyone can agree that Ariel offers an outstanding solution with its new and improved formula driving - Best Stain Removal in 1-Wash

Ariel powers the art of stain-free hospitality!

Pakistan's rich heritage is also known for the wonderful love for hospitality! Be it invited guests or surprise guests, no matter the home, will always be welcomed with the trademark warmth of the Pakistani people. Adding to this thought was the noted humorist, TV writer, thinker and voice of Pakistan, Anwar Maqsood, "We can be proud of our heritage, culture and customs. Hospitality and food is not just unique to Pakistan, but also truly rich in its diversity. While from home to home, across the provinces, you may get various cuisines, food and delicacies served, the warmth and openness is common across Pakistan".

Ariel, with its new and improved formula, offers a superior consumer proposition that ensures you can continue to host and welcome guests, without the worry of greasy food stains!

Diverse in tastes, united in the fight against greasy stains thanks to Ariel!

Chefs Zakir and Mehboob who also graced the occasion, spoke about the role that stains play in their day to day lives and how the fight against greasy food stains can be quite the challenge and is common across the country. Chef Mehboob commented, "In our endeavor to welcome guests, we serve wonderful home cooked cuisines. The tastier they are, the greasier the stains can be. Now while we all have our preferences and tastes, we can agree that greasy food stains are a challenge in every home!"

Ariel offers the perfect solution with the Best Stain Removal in 1-Wash, which focuses on fighting greasy and tough stains while offering superior cleaning.

Anwar Maqsood added the fitting closing comment, "No matter our choice or preference, and as varied as they may be, we can all agree that Ariel provides the Best Stain Removal in 1-Wash".

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers ® , Tide ® , Ariel ® , Always ® , Whisper ® , Pantene ® , Mach3 ® , Bounty ® , Dawn ® , Fairy ® , Gain ® , Charmin ® , Downy ® , Lenor ® , Iams ® , Crest ® , Oral-B ® , Duracell ® , Olay ® , Head & Shoulders ® , Wella ® , Gillette ® , Braun ® , Fusion ® , Ace ® , Febreze ® , Ambi Pur ® , SK-II ® , and Vicks ® . The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.