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P&G crowns Pantene Shine Princess 2008

Karachi, February 12, 2008: Today, the three month search for the first Pantene Shine Princess culminated as Pantene crowned Umme Kulsoom 2008’s Pantene’s Shining Princess. Pantene rewarded this modern day princess by fulfilling her dream wish which is 20 tola gold bars and a laptop.
Sharing his comments on this momentous day, P&G’s Pakistan’s Country Manager, Qaisar Shareef informed the audience of the concept behind this nationwide search saying, “P&G believes in touching and improving the lives of its consumers by finding more and innovative ways of giving our consumers the confidence to be their very best. This campaign is one such example, where Pantene Pakistan has tried to find a novel way to empower the female youth of Pakistan by giving these young girls the confidence to shine like a princess”.

The search for Pantene Shine Princess started in December 2007 by inviting girls from all over Pakistan to participate by sharing their shine stories. In response, Pantene received hundreds of entries from all over Pakistan through the Pantene PO Box, website and drop boxes placed at Pantene salons. These entries were then shortlisted to eight candidates; who then became part of a nationwide voting contest where thousands of consumers voted for their favorite contestant.

Responding to a query on the selection criteria, Pantene’s Brand Manager Amina Pasha said, “The final winner of the Pantene Shine Princess 2008 was decided by a panel of experienced and renowned judges which included Sahira Kazmi, Zainab Qayyum, and Nina Lotia. Their keen insights on finding the perfect blend of shining hair, shining heart and a shining personality were instrumental in identifying the Pantene’s shining princess.”

Sharing her comments on the initiative, renown television personality and a Pantene Shine Princess judge, Sahira Kazmi said, “When a person has a shining heart, it brings a glow to their personality and appearance. I personally appreciate this initiative taken by Pantene, which is the first of its kind in Pakistan. I am sure that this has been a source of encouragement for the female youth of our country.”

“It is a pleasure to note that Pantene is encouraging young girls to go beyond their physical appearance in developing a personality that outshines others. I can imagine the excitement that the girls would have experienced throughout the Pantene Shine Princess Campaign and would like to share that each one of them should consider themselves as a winner for having the courage and determination to participate in this nationwide contest”, said the leading hair stylist Nina Lotia.

Excitement roared amongst the audience as Umme Kulsoom was crowned as the first Pantene Shine Princess in 2008. At this emotional moment, Umme Kulsoom thanked Pantene to make her dream wish come true. The radiant Pantene Shine Princess 2008 is 20 years old and is currently pursuing her Bachelor’s degree in Telecommunications.
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