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P&G Children's Safe Drinking Water Program

The P&G Children's Safe Drinking Water (CSDW) program is a not-for-profit social and emergency relief initiative. It provides clean drinking water to communities in need with the aim to reduce sickness and death resulting from drinking contaminated water.

Safe drinking water is a problem for millions of people across the world - many are women and children in the developing world. According to the World Health Organization (WHO) and UNICEF in 2014, 663 million people lack access to an improved water source. Moreover, in 2015, WHO reported that 1,000 children are dying each day due to diseases caused by contaminated drinking water. Women and children (primarily girls) spend 40 billion hours each year collecting water and managing household water needs rather than attending school or earning income for their families.

Diarrhea caused by drinking contaminated water is a leading cause of illness and death among infants and children in the developing world including Pakistan. Hence the provision of clean drinking water is critical, as providing clean, purified, drinkable water can reduce the risk of sickness and death.

The CSDW program reaches people in need with P&G Purifier of Water packets, a low-cost powdered technology, designed to purify even heavily contaminated drinking water so that it meets WHO standards for safe drinking water. Developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC), one 4 gram P&G Purifier of Water packet is enough to turn 10 liters of dirty, potentially deadly water into clean, drinkable water.

P&G works with global partners to get clean drinking water in the hands of those who need it most, by working in remote regions and during times of disaster. CSDW has established ongoing programs across the globe, working with a network of partners to reach even the most remote areas, including Pakistan, India, Kenya, Malawi, Mexico, Myanmar and Nigeria among others. CSDW also provides P&G Purifier of Water packets for emergency relief in major disasters, including the Southeast Asia tsunami, Caribbean hurricanes, Asian floods, cholera outbreaks in Africa as well as earthquake and floods in Pakistan.

Since its inception in 2004, the CSDW Program has provided more than 12 billion liters of clean water to children and families in more than 85 countries by working with around 150 partners. It is estimated that this much clean water has helped save tens of thousands of lives.

Since 2005, the CSDW program has made available over 865 million liters of clean drinking water to Pakistani communities in need. This is enough to provide nearly 5.6 million people with clean drinking water for 3 months.

Since 2014 P&G has joined hands with its business partner METRO Cash and Carry and long-term NGO partner Health Oriented Preventive Education (HOPE), for a new venture under the P&G Children's Safe Drinking Water Program in Pakistan. Together P&G and METRO Cash and Carry are helping families affected by various natural disasters in Pakistan by providing access to clean drinking water. Through this joint effort, 46 million liters of clean drinking water have been made available through P&G Purifier of Water packets positively impacting 200,000 people across Pakistan.

P&G sustains its outreach by working with private and public partners and is committed to long-term, non-profit provision of the water purification packets. The P&G CSDW program is working with organizations around the world to reach its new long-term goal to provide 15 billion liters of clean drinking water by 2020.

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