New Video Series Features Real People Experiencing the Impact of P&G Brands on Their Everyday Lives.

You’ve seen P&G’s Everyday Effect campaign come to life on New Year's,Valentine's Day , Earth Day, Mother's Day and Father's Day and on the streets of New York City earlier this summer. In July, we launched our newest Everyday Effect “Experiments” campaign. We have created 40 videos available on the P&G experiment channel showing the everyday effect our products have on the lives of real people. The series shows a variety of funny and poignant circumstances based on real stories from consumers and the everyday challenges we all face.



See how a little help from Downy can go a long way in making a difference in the life of the de los Santos family in Tanay Rizal, Philippines.