P&G’s Children’s Safe Drinking Water program - fulfilling a vital need for healthy living

As a global company with over 175 years of history, P&G has built a rich heritage of touching consumers’ lives with brands that make life a little better every day. For almost 2 decades, P&G has strived to bring to Kenya, brands that meet their everyday needs and improve quality of life. Today, many P&G brands, including Ariel, Safeguard, Pantene, Head & Shoulders, Pampers and Always, have become famous household names.

The P&G Children’s Safe Drinking Water program - P&G’s signature corporate program helps address the critical need for clean drinking water through P&G’s water purifying brand PUR. Almost a billion people around the world do not have access to safe drinking water. Moreover, about 2 million people, mostly children under 5 die every year due to diarrheal diseases caused by unsafe water. Through this program P&G is striving to reduce illness and death caused by drinking contaminated water, particularly amongst children in the developing world. Since its launch in 2004, the P&G Children’s Safe Drinking Water program has distributed more than 600 million packets of PUR to provide over six billion liters of clean drinking water to communities in need.

P&G has been working with partners to provide clean drinking water in developing countries for nearly a decade with its award-winning water purification technology. To date, clean drinking water provided by P&G has saved an estimated 32,000 lives and prevented 250 million days of diarrheal illnesses across 71 countries. The powdered water purification product is a simple and effective way to make clean drinking water for the entire family, as the packets turns dirty, potentially deadly water into clean and drinkable water very quickly.

What is PUR?

Developed in collaboration with the U.S. Centers for disease control and prevention, PUR is a low cost technology which helps purify even heavily contaminated drinking water so that it meets World Health Organization standards for safe drinking water. PUR is a powdered water purification technology and is available in a four gram sachet, enough to purify ten liters of contaminated water. It functions like a dirt magnet, pulling dirt and contaminants out of unclean water. The fact that PUR is packaged in light-weight sachets makes it a convenient and viable distribution option in situations of emergencies, natural disasters and hard to reach rural areas.

5 clinical studies show that the use of PUR can reduce diarrhea illness amongst children under 5 years of age by an average of 50%. P&G is committed to long-term, not for profit, provision of PUR in the developing world.

Awards & Recognition

Since its beginning in 2004, the P&G Children’s Safe Drinking Water Program has received international recognition for its global efforts to bring clean drinking water to children in developing countries.


Award for Corporate Excellence – U.S. Department of State:
For efforts to improve lives in Nigeria and Pakistan


Action Against Hunger Humanitarian Award:
In recognition of its extraordinary efforts on behalf of distressed communities around the world

The World Technology Awards:

US Doctors for Africa Global Citizen Award:
For corporate philanthropy

Wind Enterprises Making a Difference Award:
For commitment to global health initiatives in developing countries, to diversity, and to making a unique and significant difference in the lives of women worldwide


Popular Mechanics Breakthrough Innovator Award:
Celebrating Innovation in Science and Technology


Internationalist of the year - Internationalist Magazine:
For helping avert diarrheal illness and save lives.

Ron Brown Award for Corporate Leadership (co-recipient):
For providing clean drinking water in developing countries, with emphasis on employee and community relations.

Laureate of the 2007 Tech Museum Awards – The Tech Museum of Innovation:
For applying technology to benefit humanity and spark global change in the field of clean drinking water.

Global Leadership Award - United Nations Association of the USA:
For providing clean water for millions around the world (and for Protecting Futures, a program by Tampax & Always).

Children's Environmental Health Excellence Award - U.S. Environmental Protection Agency:
For outstanding leadership in protecting children from environmental health risk.

American Express Members Project:
For being voted the most actionable and impactful project idea by American Express card members.

International Health Communication Gold Medallion Award (co-recipient) - Johns Hopkins University Bloomberg School of Public Health:
For building market-based relationships that sustain and deliver clean drinking water.

Strategic Vision Award - Center for Strategic and International Studies, Global Strategy Institute:
For formulating creative and innovative approaches to one of the most strategically important issues of our time — clean drinking water.

Grainger Challenge Bronze Award - National Academy of Engineering and The Grainger Foundation:
For the humanitarian efforts that led to the design and development of the P&G water purification packet.


National Inventor of the Year - Intellectual Property Owners Education Foundation:
For the humanitarian efforts that led to the design and development of the P&G water purification packet.


Stockholm Industry Water Award - Stockholm International Water Institute:
For the development of the P&G water purification packet


World Business Award - International Chamber of Commerce, United Nations Development Program and the Prince of Wales International Business Leaders Forum:
For support of the UN Millennium Development Goals, and, in particular, work toward the target of reducing by half the proportion of people without sustainable access to clean drinking water by 2015

Implementation Partners

The Children’s Safe Drinking Water program is proud to partner with the following implementation partners to bring clean drinking water to people who need it.

For more information on how to get the product kindly contact PSI using the below contacts.

PSI/Kenya Contacts
2nd Floor, Wing B, Jumuia Place, Lenana Road
P.O. Box 22591-00400, Nairobi
GSM: 0722 203-199, 0733 363-630
Phone: + 254-020-2714346
Phone: 2714354
Phone: 2714355
Phone: + 254-020-2446670/1
Fax: + 254-020-2714342