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Egypt. P&G Global Operations

Global Products

Carrefour Beauty Shoppers “Discover the Secrets of Glamour” with P&G Beauty Brands.

“Discover the Secrets of Glamour” is the huge beauty Campaign that was launched in all four Carrefour Stores featuring P&G beauty brands. Over two weeks, from June 10th to June 20th, Carrefour beauty shoppers had the chance to experience true glamour with P&G beauty brands: Pantene, Head & Shoulders, Gillette Crest and Camay. Every brand gave the shoppers a glamorous experience of revealing the secrets of beauty: Pantene gives strong hair, Head & Shoulders is for a 100% free of dandruff hair, Gillette is the secret of skin shaved to perfection and Crest is the key to an attractive smile and Camay.

The “Discover the Secrets of Glamour” Campaign is the fruit of the collaboration between P&G beauty brands and Carrefour, where every beauty shopper can find it all in one place.

Such successful collaboration attracted some of Egypt’s foremost beauty names like Kriss Beauty Salon and Amina Shelbaya. As part of the Campaign, Kriss, one of Egypt’s top-of-the-list beauty salons, added to the glamorous looks of the shoppers. 40 carrefour shoppers won 40 beauty makeover vouchers at kriss Beauty Salon. The names of the winners were announced everyday at 8 PM in all Carrefour Stores throughout the Campaign.

Amina Shelbaya, Egypt’s famous Beauty Expert and TV Presenter experienced the secrets of glamour with Carrefour shoppers. In the finale of the Campaign, Amina announced the name of the Lucky Winner of the Campaign’s Grand Prize, “A Trip to Paris”.