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Procter & Gamble Helps Eradicating Child-Labor

Cairo- March 5th 2006- Out of the consistent policy to improve the community standards of living and due to the firm belief in the importance of corporate social responsibility, Procter & Gamble is participating to a project aimed at eradicating child labor in one of Egypt's biggest districts where children drastically represent the majority of taskforce, El-Salam district.

In this project, Procter & Gamble joined forces with a number of national and regional entities like the United States Agency for International Development (USAID) and its subset program (Tahseen), PTE Canadian Agency and Rotary Clubs in Egypt. Likewise, some NGOs had a pivotal role to play in this project like the Egyptian-European Committee for Economic and Social Development, Fager Al-Islam Association, the Egyptian Association for Social Initiatives and Development and SPAAC Research office.

All initiatives were carried out under the auspices and supervision of government authorities of relation namely the General Authority for literacy and Adult Education, Ministries of Health and Education and Al-Salam district Local Administration.

In this respect, H. E. Ambassador Moushira Khattab, Secretary General of the National Council for Childhood and Motherhood (NCCM) asserts that "the main goal of the council is to provide care and support to childhood before motherhood".

"This is due to the Council's belief that a proper upbringing of children is what makes the society a civilized one. From this point, NCCM had partnered with many entities including Private Sector to eradicate child labor which imposes real threat to the very basis of social development" the ambassador added.

Khaled Hegazy, Procter & Gamble External Relations Manager also says "Cooperation and support to different authorities working on social development had topped our list of priorities since the inception of Procter & Gamble in Egypt 20 years ago."

"Commitment to the Corporate Social Responsibility and community welfare is strongly displayed through a number of diversified projects covering education, health care as well as initiatives to support childhood and motherhood development. Therefore the Childhood Eradication Project is simply an extension to our restless efforts to improving lives of all Egyptians", commented Hegazy.