MAF Carrefour’s UAE Consumers Break the One Million Vaccine Target for Pampers-UNICEF

Consumer support for the region’s latest Pampers-UNICEF ‘1 pack=1 vaccine’ campaign to eliminate maternal & newborn tetanus ensures one million goal is met

Parents across the UAE showed their overwhelming support to the region’s latest Pampers-UNICEF ‘1 pack=1 vaccine’ by over achieving the one million vaccine target set in July 2104 for this six month campaign. The campaign ran in collaboration with Majid al Futtaim Carrefour (MAF Carrefour) and Procter & Gamble (P&G), and aims eradicate maternal and newborn tetanus worldwide.

The campaign offered consumers a simple way to contribute to the cause. On the purchase of every specially marked pack by Carrefour shoppers of leading P&G brand including Always, Ariel, Crest, Downy, Fairy, Gillette, Head & Shoulders, Herbal Essences, Koleston, Olay, Oral B, Pampers, Pantene, Tide and Wella, P&G would donate the cost of one tetanus vaccine.

For many parents in Africa and Asia, a healthy start in life for their babies is not possible due to the continued danger posed by maternal and newborn tetanus. With the support of shoppers around the world and donations from Procter & Gamble, progress has been made by UNICEF in the fight against maternal and newborn tetanus (MNT). Since the inception of Pampers UNICEF “1 pack = 1 vaccine” in 2006, P&G has donated funds for over 300 million vaccines, helping eradicate the deadly disease in 15 countries.

“Every nine minutes a baby dies from maternal and newborn tetanus, especially in developing countries where mothers do not have access to local healthcare,” said UNICEF Gulf Area Representative Dr Ibrahim El Ziq. “This disease is easily treatable, and we will continue to work together with our partners including P&G and Majid al Futtaim Carrefour to give each and every one of the 130 million women who are still vulnerable the chance to have a baby free from this deadly disease.”

In the UAE, P&G and Majid al Futtaim Carrefour have stepped up their support for the region’s latest Pampers-UNICEF campaign by partnering together to promote the dangers highlighted by the disease as well as give consumers a chance to contribute by purchasing select products. Both P&G and Majid Al Futtaim Carrefour had agreed to a target of one million vaccines this year, a ten-fold increase on the 100,000 vaccines raised in 2013.

“There’s nothing more important and precious to a parent than the health and well being of their child,” explained Stephane Joly, Vice President Sourcing and Marketing at Majid Al Futtaim Carrefour. “We believe that our consumers care about good causes such as the Pampers-UNICEF initiative, and that they want to support a campaign that has helped to save millions of lives. The reaction of our shopper to this latest campaign to raise one million vaccines has been tremendous, and we’re delighted to have been able to cross the target we set for ourselves”

Globally, Carrefour has been one of the Pampers-UNICEF campaign’s most prominent partners over the last decade. Carrefour consumers have helped to raise over ten million vaccines globally for UNICEF.

“An action as simple as buying Pampers diapers can make a huge difference and help to eliminate a deadly but preventable disease,” said Al Rajwani, Vice President for Procter & Gamble, Arabian Peninsula and Pakistan. “The UAE’s consumers have shown how much they care about helping others and together with our partners UNICEF and Majid al Futtaim Carrefour we will continue to fight maternal and newborn tetanus in the countries where it is still widespread, so mothers there can enjoy first moments of their babies’ lives without fearing this disease.”