P&G Brands Win Four Categories at the Product of the Year Gulf 2015 Awards

Procter & Gamble’s brands Ariel, Always, Braun and Pantene named as most innovative in their categories by the Gulf’s consumers

Procter & Gamble (P&G) came first in four coveted product innovation awards at the recently held Product of the Year Gulf 2015 awards. The Product of the Year awards, which are selected by an independent consumer survey of consumers in the Gulf, guide consumers to the best products in their market and reward manufacturers for quality and innovation.

P&G picked up wins for the most innovative products in the feminine care and hair treatments categories for Always Cotton Touch Feel with Soothing Cream and Pantene Pro-V Oil Replacement respectively. Ariel won the Product of the Year title in the laundry detergents sector for Ariel Gel and Powder, while Braun came top in the hair appliances space for its Senso Collection range of products.

“At P&G we have an ongoing commitment to product innovation, as part of our promise to the consumer to improve people’s lives in small but meaningful ways,” said Al Rajwani, P&G’s General Manager and Vice President for the Arabian Peninsula and Pakistan. “Our growth depends on our capability to delight our consumers with superior products designed for the way everyday life is lived. P&G will continue to innovate for our consumers in the Gulf, to deliver newer, better experiences that deliver on our brand promise.”

Conducted by market research agency TNS, the Product of the Year Gulf award involves a GCC and region-wide consumer survey involving face-to-face interviews with 3,600 households on the perception of various new products that have been launched in the GCC market. Industries covered include FMCG, electronics and optical care products.