‘The Consumer is the Boss’ is not merely a motto, but a way of life that governs day-to-day work at P&G. Consumers’ needs, aspirations and concerns drive the development and innovation of our brands. Our state-of-the-art technologies, our strict quality control standards, and the world-class training we deliver to all our staff, all contribute into a single objective: delivering top-notch products that delight the consumers and bypass their expectations with their outstanding quality.