Leadership Brands

Brands that endure. Innovation for every day.
P&G’s 50 leadership brands are some of the world’s most well known household names. 24 of these 50 brands each generate more than one billion dollars in annual sales. In the past 16 years, P&G has had 132 products on SymphonyIRI Group’s list of each year’s 25 most successful new products, more than our six largest competitors combined.* These 50 brands represent 90% of P&G sales and more than 90% of profits.