Head & Shoulders

Improving More Lives with More P&G Brands

Head & Shoulders

Improving More Lives with More P&G Brands

Many people live with the everyday bother of scalp problems, such as itch, dryness, or sensitivity. Often, people don’t realize that the most likely reason for these bothersome signs is that they have a mild form of dandruff (which is so common that about 50% of the world’s population has it). This is why they don’t naturally think of Head & Shoulders, which is best known for its anti-dandruff performance. However, Head & Shoulders not only fights dandruff at the source, but also the variety of signs of dandruff, including itch, dryness, and sensitivity, which are frequent scalp complaints.

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JULIE SETSER and KEVIN POWELL, Research & Development, and LISA JENNINGS, Marketing, talk about the consumer insights that led to the launch of the Head & Shoulders Scalp Care Collection.

As the number one shampoo brand in the world—and with ten consecutive years of growth—Head & Shoulders has been at the forefront of studying and soothing scalps for 50 years. Based on the latest scientific insights on the scalp skin, the brand introduced a new Scalp Care Collection around the world in 2010 that combines scalp know-how and a sophisticated formulation technology to deliver gentle soothing care for a variety of scalp problems.

With its intuitive design and tailored benefits for people with scalp concerns, the Head & Shoulders Scalp Care Collection is proving to be a big idea that travels well, helping more people around the world get their heads to a happier place. Now available in Europe, Asia, Latin America and North America, it has helped drive Head & Shoulders’ global shampoo volume up mid-single digits.

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The Head & Shoulders Scalp Care Collection is the latest innovation in the brand’s nearly 50-year history of studying and soothing scalps.