CONTACT US Stay in Control of Your Personal Information As new technologies develop with new uses and benefits, Procter & Gamble's mission and principles remain the same — to protect your personal information as you would expect. The majority of companies have the same goals as we do. However, there are a few who do not. Here you'll find tips and resources to help you keep your personal information safe. Sandra R. (Sandy) Hughes Global Privacy Executive The Procter & Gamble Company Crest® Whitestrips® Customer Alert: Don't Be Fooled by Imposters Are You Being Served? Behavioral Marketing and the "Ad Choice" Option See all articles. From PII to cookies to how to read a privacy notice, we'll help you make sense of consumer privacy. Learn the basics of consumer privacy. You're the boss of your personal information. Find helpful, everyday tips for keeping it safe. Learn to protect your privacy. © 2013 Procter & Gamble. All claims valid only in the U.S. | Terms and Conditions | Privacy Statement | Contact Us | PG.com