Težimo neprekidnom udovoljavanju potrošača smislenim, održivim inovacijama koje smanjuju uticaj naših proizvoda na životnu sredinu tokom celog svog životnog ciklusa.
Pristup „potrošač je naš šef” pomaže nam da pratimo i da izađemo u susret potrebama naših potrošača koje su u stalnoj promeni.
Obezbedićemo proizvode i usluge visokog kvaliteta namenjene poboljšanju života potrošača iz celog sveta. Dok nas posvećenost inoviranju drži u korak s najsavremenijim tehnologijama i razumevanjem potrošača, mi poslujemo na vrlo jakim osnovama i zalažemo se da naši proizvodi, ambalaže i operacije budu bezbedne za zaposlene, za potrošače i za životnu sredinu.
Environment Friendly Innovation
Smart Plugs, available with nearly all Braun electric razors, use 64% less energy than standard shavers—almost double the Energy Star certification average. The energy saved by one Smart Plug on standby for a year is enough to power a 60-watt light bulb for six days and nights.Usage of Smart Plugs saves over 5583 tons of carbon dioxide emissions per year, which is equivalent to removing 1,073 cars from the road, planting 6.18 km2 of forest, or lighting 5,861 homes for a year.
Campaigns which help environment
Some people may be of the opinion that detergents can not become “green brands”. Ariel campaign “Turn to 30” clearly shows that unleashing the power of sustainability development can lead to creative marketing campaigns. In this case, researches, sensitive consumers and sustainable development and commitments go towards same direction. The Ariel focus is on getting more concentrated product which can clean stains even on the low temperatures. Washing at low temperatures for one year saves, on average, enough energy to: watch around 1,500 episodes of TV soap opera or boil enough water to make 2,600 cups of tea. If we're all doing little things to save energy, such as turning the temperature dial down when washing clothes, we can all make a big difference to help live a more sustainable lifestyle.
P&G has already, by applying innovations across the entire spectrum from shipment to supermarket shelf to the consumer's home, reduced its packaging material use across the company by 136,000 metric tons. For example, Ariel products are packed in large, seal-tight plastic bags instead of corrugated cardboard boxes. These bags, entirely recyclable, require 80% less packaging material than boxes. They also take up 20% less space during transport and storage. On packages of Gillette Fusion replacement blades, P&G has also reduced the plastic envelope, resulting in a 72% reduction in plastic and a 13%reduction in total packaging weight.