Još od 1837. godine P&G ima bogatu prošlost tokom koje je dotakao i uticao na živote potrošača putem svojih brendova stvorenih da poboljšaju uslove života, malo po malo, svakog dana.
Ova jednostavna svrha omogućila nam je da postanemo jedna od vodećih svetskih kompanija potrošačkih proizvoda - i nastaviće da nas vodi dok težimo unapređenju života danas i svim budućim generacijama.
At P&G, we work hard to stay in touch with the people who use our products, with the external partners who help us fulfill P&G’s purpose, and with one another.
P&G institutes a pioneering profit-sharing program that gives employees an ownership stake in the Company. This significant innovation helps employees connect their vital roles with the Company’s success.
P&G becomes the first company to conduct deliberate, data-based market research with consumers. This forward-thinking approach enables us to improve consumer understanding, anticipate consumer needs and respond with products that improve their everyday life.
P&G becomes one of the first companies to formally respond to consumer correspondence by establishing the Consumer Relations department. The addition of toll-free phone numbers in 1973 and e-mail in the 1980s further enhance consumers’ ability to contact us and keep the consumer at the heart of all we do.
Crest is codeveloped with Indiana University. This collaboration delivers a product that is a breakthrough in the use of fluoride to protect against tooth decay, the second-most prevalent disease at the time.
P&G develops Naturella feminine pads specifically to meet the needs of low-income women in Latin America. Based on deep consumer understanding, Naturella responds to consumers’ desire for freshness with chamomile, a unique ingredient never before used in feminine care products.
High Frequency Stores common in developing markets emerge as our largest customer channel. Consisting of nearly 20 million stores across the world, HFS represents a particular opportunity in fast-growing, low-income markets. Through HFS, we connect to consumers with affordable products and packaging specially designed for their needs.
In The Lead
P&G is committed to being a leader. We want our brands to lead their categories. We want our Company to be a leader in our industry and our communitites. And we want P&G to be among the best places to work.
Ivory soap represents P&G’s first effort at mass-marketing its products through continuous consumer advertising. This innovative brand-building effort begins with a print advertisement that focuses on Ivory’s purity, forging a relationship between consumers and the product. This leads a transformation in the way companies market their products—an area where P&G continues to lead and innovate today.
The founder’s son, James N. Gamble, helps create the first coordinated community campaign for charities. That charitable organization, known today as The United Way, is the leading community-based fund-raiser in the United States.
P&G answers the age-old need to reduce leaks, mess and rashes caused by wetness of cloth baby diapers by introducing Pampers, the first affordable, successful disposable diaper. Today, more babies around the globe experience the comfort and dryness of Pampers than any other diaper brand.
P&G is named for the first time among the 100 Best Companies to Work For by the Great Places to Work Institute. This is one of many honors the company receives globally each year for valuing diversity and improving lives in the communities where we operate.
P&G earns the U.S. Government’s National Medal of Technology. The honor recognizes the Company for creating, developing and applying advanced technologies to consumer products that have helped improve the quality of life for billions of consumers worldwide.
Improving Lives Every Day
We know that everything we do should always be about improving the everyday lives of the world’s consumers and the communities in which we live and work, now and for generations to come.
King C Gillette patents the KC Gillette Razor, an alternative to the straight razor that offers men a safe, convenient and inexpensive way to shave. This shaving breakthrough features a permanent handle and disposable double-edge razor blade. Gillette joined P&G in 2005.
Tide, “the washday miracle,” is introduced. With a new formula that cleans better than anything then on the market, Tide makes laundry easier and less time-consuming. Its popularity with consumers makes Tide the country’s leading laundry product by 1949.
P&G establishes the Procter & Gamble Fund to coordinate the distribution of money globally to charitable organizations in communities where we have a concentration of employees. Today the Fund, through its corporate philanthropy program Live, Learn and Thrive™, works to improve the lives of more than 50 million children around the world each year.
P&G acquires Richardson-Vicks, maker of personal health care products including Pantene, Olay and Vicks respiratory care product lines. This significantly expands our ability to improve the everyday lives of more consumers in more geographies around the world.
To address the global crisis of unsafe drinking water, P&G creates the Children’s Safe Drinking Water program, which uses P&G’s unique PUR water purification sachets. This program reflects the company’s commitment to doing the right thing for the long term, and is improving life in some of the poorest countries in the world.