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It took eight years, and 180 researchers, to develop a special polymer that helps prevent diaper rash. The result? Ultra Pampers®, and happier babies.
In fiscal year 2004/2005 P&G invested $1.8 Billion or 3.5% of Net Outside Sales in research and development (R&D). Over the years, P&G's R&D team has revolutionized home care with products ranging from Dryel®, the novel way to care for dry-clean-only clothes in the home, to Febreze®, the spray that actually cleans away odors.
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Our success is based on a deep understanding of consumers, their habits and product needs; our ability to attract and support the best innovators in the world; our ability to acquire, develop and apply technology across P&G's broad array of product categories; and our capability to collaborate with external innovation partners. We measure our success by our ability to improve quality of life for consumers, now and for generations to come.
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Start Your Research
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Explore the characteristics that have made P&G a leader in innovation, and R&D's vision for the future.
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Learn about P&G's financial commitment to R&D, and how our investment compares with other U.S.-based companies.
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Find out more about P&G's work to promote alternatives.
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From setting new standards to creating entirely new products, discover the formula behind R&D's success.
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