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It's Not Just Toothpaste
Ever pause to consider the mystery of it all while brushing your teeth in the morning? P&G did, and we came up with a surprising discovery: The key to stopping bone loss in women could be found in the calcium technology of Crest® Tartar Control toothpaste. The result? Actonel®, a product that helps prevent osteoporosis.
As the producer of products in nearly 50 categories — from toothpaste to bone-disease therapies — the breadth of P&G's business has allowed us to connect technology across categories in some unexpected ways. Here you can learn the secrets behind the P&G discoveries you use every day. From the invention of diapers that prevent diaper rash, to the mystery of shampoo and conditioner in one, this is your home for the science behind the brands.
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Product Innovation Articles
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