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CompanyScience Behind the Brands
From Iams: Does Your Pet Need a Daily Dose of Omega-3 Just Like You?

If you thought you were the only one who needed antioxidants and omega-3, think again. Just as you may be taking these nutritional supplements to stay healthy and young-looking, your pet also needs them to maintain health—and a shiny coat.

The Iams® Company has spent years researching the vitamins and minerals required by cats and dogs to ensure optimal pet health (and beauty). The result is the Eukanuba® Vital Health System™—a sophisticated nutritional system that targets six essential health functions, delivering nutrients when and where they're needed for total body health.

Part of this research involved developing a Food Guide Pyramid of sorts for dogs and cats. Not surprisingly, the research has shown that your pet needs protein, fat, and fiber—just like you.
  • The optimal level of protein in your pet's diet helps him maintain strong bones and lean muscle mass, not to mention a healthy coat. Because research has indicated that only animal-based proteins, and not plant-based proteins, deliver the essential nutrients your pet needs, all Eukanuba products contain proteins that provide for all the essential amino acid requirements for dogs and cats. They've also been tested to make sure they're of the highest quality, and easily digestible.
  • Research has also indicated that your pet needs a precise ratio of omega-6 (found in chicken) and omega-3 (found in fish), and the same fatty acids that give your skin a youthful glow give your pet's coat a healthy shine. The fatty acid ratio Eukanuba uses in its products help your pet maintain optimal skin and coat health.
  • Fiber is also a necessary part of your pet's daily diet—it helps keep your pet regular. Iams research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health. It's a good thing Eukanuba use this in its products: Using only highly fermentable fibers can give your pet excess gas, while non-fermentable fibers can cause excess stool.
The Eukanuba Vital Health System works by distributing all these necessary nutrients—protein, fat, and fiber—when and where they're needed throughout your pet's body to help your pet maintain optimal health. The six specific health functions targeted by these nutrients include Digestive Health; Vital Organ Health; Skin & Coat Health; Sensory & Mental Health; Oral Health; and Bone & Muscle Health. Find out how the Eukanuba Vital Health System helps make good dogs and cats even better by exploring our interactive Clicky Dog and Clicky Cat feature.



Pet Nutrition & Care Innovations
From Eukanuba®: What's Behind Your Pet's Smile?
From Iams®: Does Your Pet Need a Daily Dose of Omega-3 Just Like You?
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