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CompanyScience Behind the Brands
An Introduction to the R&D Driving Force

Welcome to P&G's Research and Development home page. Historically, R&D has been a key contributor to P&G's success in the marketplace, and there is no doubt that technical innovation will be critical to our future success. Over the long term, we have doubled our business every decade.

Innovative new products have been an absolutely critical component of this growth. P&G technologists have been responsible for several historic "firsts" that revolutionized their product categories and spawned many imitators. You're undoubtedly familiar with Tide®, the first heavy-duty synthetic detergent; Crest®, the breakthrough cavity-prevention toothpaste; Pampers®, the disposable diaper that revolutionized caring for babies; Pert Plus, the first 2-in-1 product for cleaning and conditioning hair in one step; and Crisco®, the first all-vegetable shortening.

Other recent breakthroughs you may not realize originated in P&G laboratories include:
  • Dryel®, the novel way to care for dry-clean-only clothes in the home
  • The first recombinant detergent enzymes, developed in collaboration with Genencor, to be used in liquid laundry detergents
  • Actonel®, the first osteoporosis therapy to consistently demonstrate a reduction in the incidence of spinal fractures after just one year of treatment
  • Physique®, a hair care line utilizing unique polymers and cleaning/conditioning systems to deliver breakthrough cleaning and styling results
  • Impress®, a totally new form of food wrap that provides superior sealing yet no pre-seal wrap cling
  • Febreze®, has a spray that utilizes novel chemistry to actually capture odor-causing materials, and is safe to use on all surfaces
  • Iams® Hairball Care™, which utilizes novel fiber technology in a cat diet to prevent hair ball formation
  • Crest Whitestrips®, a revolutionary new way to whiten teeth 10 times better than the leading whitening toothpaste, in just 14 days at home, using the same enamel-safe ingredient dentists use
  • And a host of others too numerous to mention
While justifiably proud of these successes, we need to be constantly alert for opportunities to meet growing consumer needs. We see ourselves as our consumers' servants, and we are dedicated to delighting them with truly innovative, outstanding products.

Outstanding products are created by outstanding people. Within R&D, we have a strong commitment to find the best researchers, and retain them with a culture designed to reward success, stimulate learning, challenge complacency and nurture innovation. This has led to a talent made up of 7,500 Ph.D.s and researchers in 71 countries. While P&G holds more than 25,000 active patents worldwide, what is most important is not the number of patents we hold. Instead, what our consumers really care about is how many products and services we can create that improve their lives every day.

I encourage you to continue your trip through our Research & Development world. Again, welcome to our world of innovation.

G. Gilbert Cloyd, Chief Technology Officer, Research & Development








R&D Mission
An Introduction to the R&D Driving Force
Management's Financial Commitment to R&D
Research Involving Animals
R&D's Formula for SuccessSkip to accessible navigation


Touching lives, improving life. P&G
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