 |
|
|
|
|
|
|
|
|
|
Filled with real-business examples of successes, failures and keen insights, the newly released "The Game-Changer" explains how managers at all levels can deliver sustainable growth by making innovation a discipline within their companies.
Co-authored by Procter & Gamble Chairman of the Board and CEO A.G. Lafley, and Management Consultant Ram Charan, "The Game-Changer" is being released to North American bookstores April 8.
"The Game-Changer" focuses on the role innovation plays in sustainable growth. It shows how innovation can be managed as an intentional and disciplined, reliable and repeatable business process. Lafley particularly focuses on the social nature of innovation, and the qualities of a strong innovation culture: open-minded, curious and courageous, connected and collaborative
Throughout the book, both authors cite examples from P&G and other companies from around the world — including GE, Honeywell, LEGO®, Apple, Wal-Mart® and HP — demonstrating how innovation can be managed as an intentional and disciplined, reliable and repeatable business process.
"Companies that wait for 'Eureka' moments may well die waiting," Lafley writes.
"To succeed, companies need to see innovation not as something special that only special people can do, but as something that can become routine and methodical, taking advantage of the capabilities of every employee."
Published by Crown Books, the book is winning early praise as the next great business book. Editors at U.S. News & World Report said: "The proof of Lafley's approach is plain enough … P&G has not only doubled the number of new products … but also more than doubled its portfolio of billion-dollar brands and its stock price."
|
|
|
|
Read the Book Jacket