 |
|
|
|
|
|
|
08 October 2008
|
|
|
Continuing to innovate and staying closely connected to our consumers are key components in P&G's strategy to continue growing in the face of toughening economic times, A.G. Lafley told two U.S. TV Networks during live on-air interviews this morning.
P&G's Chairman and CEO also taped an additional interview, scheduled for release next few weeks.
The key message throughout is that P&G is an innovation leader, and will continue to drive innovation that delivers value to consumers -- a key strategy for the Company, but also an increasingly critical need for consumers as the global economy shifts towards tougher times. All segments also talked about A.G.'s new book, The Game Changer.
- "We are focused like a laser on the consumer."
- "We are innovating on virtually every one of our businesses ... to make consumers' lives better."
- "In the U.S., 99% of households purchase and use at least one P&G product."
- "Consumers are going for value."
A.G. appeared live on Fox Business News and on Bloomberg's Opening Bell today. And will be featured next few weeks on Dr. Oz on Oprah and Friends Radio.
"If we really stay close to the consumer and really understand what they need and want, and if we continue to innovate on brands that they know and trust, then we will deliver better value, and in the end, that's what consumers want," A.G. told Fox News.
Asked about shoppers' inclination to buy "store brands" that may be more economically priced, A.G. said: "In every economic downturn, we've seen that consumers try them, but in the end, they are looking for value, not a price point." P&G brands like Tide, he said, consistently deliver value.
Watch two segments from Fox Business News
"P&G CEO on Rescue Package"
"P&G CEO on Commodities"
Watch A.G.'s interview on Bloomberg's Opening Bell
"The Game Changer" - Interview with Chairman/CEO A.G. Lafley
|
|
|
|
