This is our ability, grounded in genuine respect for P&G competitors, to out-think, out-invent and out-play the best competitors over time for the benefit of consumers. This speaks to our collective intelligence, our ability to create for profit and competitive advantage and our ability to become masters of our businesses, organizations and professions.

Therefore we want you to display an infinite curiosity, be eager to create with a healthy disregard for conventional thinking, to discover the world around you and your profession and apply all of these abilities to move your business forward.