P&G - Corporate Info - Consumer is Boss

Pillars of P&G’s Success

We market nearly 300 brands that touch and improve the lives of the world's consumers in more than 160 countries.
We are global leaders in seven of the 12 different product categories in which we compete. Our closest competitor leads in only two.
We have 23 billion-dollar global brands.
We spend more than $5 million a day on research and development.
Our sales total more than $75 billion worldwide.

What's Our Recipe for Success?

P&G is a company of brands, and the success of our brands is tied directly to product technology. Product innovation has been the cornerstone of our success in the past, and it's our primary strategy for success in the future. Marketing continues to be a key catalyst behind our performance. So is manufacturing, which not only produces our products but focuses on delivering them at the lowest possible cost (to minimize price). This creates a financial proposition where we can invest in next-generation technology.

Next, we have a three-step, full-cycle model for success:

Three-Step Model for Success

Step 1 | Step 2 | Step 3 | Teamwork | Future Approach

Step 1

Tide® is a clear example of our approach. It's been a market leader for 50-plus years with a market share in North America at an all- time high. It was launched behind a superior-cleaning platform, and advertising clearly communicated the superiority (e.g., "This shirt is whiter than that shirt" ads). Close

Step 2

We designed state-of-the-art manufacturing facilities and processes that drove costs down, which enabled us to continually reinvest in research and development. Close

Step 3

This investment resulted in a steady stream of product initiatives, including Tide® with Enzymes, Tide Liquid, Tide with Bleach and Tide Clean Rinse Formula, to name a few. We stayed one step ahead, and as a result, Tide became one of our billion-dollar brands. Close

Teamwork

While this Tide model does represent our basic philosophy, it does not mean we are only an R&D, Marketing and Manufacturing Company. We need expertise across all areas of the business, and multiple functions are involved in each phase of the cycle. For example, we cannot succeed without fully leveraging technology, so our IT department is critically important to driving success. Similarly, one of the key moments of truth for our products is at the point-of-purchase, so we must develop strong partnerships with our customers. Without our superior Customer Business Development (Sales) Organization, nothing else really matters. And the same can be said for Finance, Market Research, HR and so on. Close

Future Approach

Since the beginning, P&G has continued to lead the way and reinvented the way we do business. As our global involvement, commitment and operations have grown, we have continually analyzed and adapted the way we do business. We’ll continue to do so as we focus on the future. Close

3 step model for successStep 1Tide is a clear example of our approach. It's been a market leader for 50-plus years with a market share in North America at an all time high. It was launched behind a superior cleaning platform, and advertising clearly communicated the superiority (e.g., "this shirt is whiter than that shirt" ads).Step 2We designed state-of-the-art manufacturing facilities and processes that drove costs down, which enabled us to continually reinvest in research and development.Step 3This investment resulted in a steady stream of product initiatives, including Tide with Enzymes, Liquid Tide, Tide with Bleach and Tide Clean Rinse Formula to name a few. We stayed one step ahead, and as a result, Tide became one of our billion dollar brands.TeamworkWhile this Tide model does represent our basic philosophy, it does NOT mean we are only an R&D, Marketing, and Manufacturing Company. We need expertise across all areas of the business, and multiple functions are involved in each phase of the cycle. For example, we cannot succeed without fully leveraging technology, so our IT department is critically important to driving success. Similarly, one of the key moments of truth for our products is at the point-of-purchase, so we must develop strong partnerships with our customers. Without our superior Customer Business Development (Sales) organization, nothing else really matters. And the same can be said for Finance, Market Research, HR, and so on.Future ApproachSince the beginning, P&G has continued to lead the way and reinvented the way we do business. As our global involvement, commitment and operations have grown, we have continually analyzed and adapted the way we do business. We’ll continue to do so as we focus on the future.

Product Technology

Building Brand Equity

Innovative Organization