Purpose

We will provide branded products and services of superior quality and value that improve the lives of the world's consumers.

As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

Core Values

P&G is its people and the values by which we live:

• Leadership
• Ownership
• Integrity
• Passion for Winning
• Trust

Principles

These are the principles and supporting behaviors that flow from our Purpose and Values:

• We show respect for all individuals.
• The interests of the company and the individual are inseparable.
• We are strategically focused in our work.
• Innovation is the cornerstone of our success.
• We are externally focused.
• We value personal mastery.
• We seek to be the best.
• Mutual interdependency is a way of life.