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P&G marketing professionals are essential to the business. They create, reinvigorate and sustain brands that touch the lives of billions of consumers and shoppers. As a P&G Marketer, you will have the opportunity to develop and demonstrate excellence in marketing and business management skills.
Assistant Brand Manager
You will begin your career as an Assistant Brand Manager on a brand group. This group includes a Brand Manager and 2 to 3 Assistant Brand Managers. From the first day, you will be given immediate responsibility and be expected to build your part of the business as if it were your own. During the first 12 to 18 months, you will be responsible for developing a marketing plan to identify specific marketing tactics. You will use your plan to build on consumer, shopper and customer insights to deliver overall business objectives and strategies.
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Primary Responsibilities
- Drive the equity of P&G's brands, market share growth and make a significant contribution to the business results.
- Build partnerships with our customers to drive growth for the business, customer, category and brand.
- Create winning strategies to promote marketplace success today and tomorrow.
- Build awareness and quality trial for our brands.
- Coordinate the efforts of production, sales, advertising, promotion, R&D, market research, purchasing, distribution, package development and finance.
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Advancement Opportunities
Across the Marketing career paths, P&G will promote the best available candidate given the following:
- Position available at the next level
- Performance and skills have been demonstrated through results.
- Demonstrated leadership and outstanding marketing skills to drive business and marketing results
- Demonstrated leadership in building the organization
| Job Title |
Typical Number of Assignments |
Range of Time at Level |
| Assistant Brand Mgr. |
2 to 3 + |
3 to 6 + years |
| Brand Mgr. |
2 to 3 + |
4 to 8 + years |
| Assoc. Marketing Director |
1 to 3 + |
3 to 8 + years |
| Marketing Director |
2 to 3 + |
5 to 8 + years |
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Academic Background
Requirements include degree, good academic standing if currently enrolled, and must have proven success from school or work experience of strong leadership by envisioning, direction setting and enrolling others.
Experience Level
There is no specific experience level required. However, a background in marketing, sales, or consumer goods is desired.
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Links or Articles
- Procter & Gamble: Effie Award winner. Always®, Tampax®, and Tide® were honored with one of the advertising industry's top honors, winning Gold and Silver Effies.
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P&G Brands received 30 of the 2007 Cannes awards. Some are below:
- Radio category: Head & Shoulders®
- Media category: Charmin®
- Outdoor category: Tide®
- Press: Glide® Dental Floss
- Film: Cascade®
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