2008 Sustainability Overview: Designed to Innovate... Sustainably
Sustainable Innovation Products 2007–2008
Products with a significantly reduced (>10%) environmental footprint versus previous or alternative products
| Product | Region | Innovation |
|---|---|---|
| Liquid Laundry Compaction (Tide, Gain, Cheer, Era, Dreft) |
North America | Formulation concentration delivered savings in water, energy, transportation, packaging |
| Powder Laundry Compaction (Daz, Mr. Proper, Ace, Ariel, Marseille, Gama) |
Western Europe | Formulation concentration delivered savings in energy, transportation, packaging |
| Ariel Cool Clean | Central & Eastern Europe, Middle East and Africa | Formulation to clean in cooler temperatures, saving energy |
| Downy Single Rinse | Latin America, ASEAN, Australasia and India, Central & Eastern Europe, Middle East and Africa | Formulation change requires consumers to rinse only once, reducing water usage |
| Braun Silk-épil Xpressive | Global | Redesigned with more energy efficient “Smart Plug” |
| Braun Series 7 | Western Europe | Packaging redesigned to better fit on shipping pallets, reducing transportation |
| Crest Whitestrips | North America | Redesigned to reduce material waste |
